e4m Mobile Awards - THE MADDIES is back to acknowledge mobile marketing campaigns of 2016-17. Call +91 8860302087 for more details


General Instructions
  • Entries must have been executed in and for the Indian market.
  • Entry submission is a completely online process.
  • It is compulsory for all entrants to submit an AV file and fill the entry form.
  • AV should NOT be longer than 2 minutes and should be uploaded on YouTube. The link should be pasted in the entry form.
  • The supporting documents (digital images/creatives/analytics/reports/audio files/screenshots etc) should be uploaded in Google drive; the link should be made accessible and pasted in the entry form.
  • The AV MUST cover following points:


    • What was the issue that was being addressed
    • What was the target group


    • What was the idea
    • Highlights
    • How well was the brand integrated in the content
    • What was the brand connect


    • How the well idea was executed
    • What medium/s were used
    • How long did the content run


    • To what extent was the objective achieved
    • What was the ROI of the campaign
    • Supporting reports to showcase important numbers (Engagement rate, conversions, lead generation, impact on brand image, overall buzz, etc)
  • Entries in all categories are open to all Indian languages and English.
    • All entries MUST be submitted in the original language of the work. If the entries are not in English or Hindi, a transcript should be submitted
  • There is no limit to the number of entries an organization can submit.
  • If the same campaign/work is submitted under multiple categories, it will be considered as separate entries and should be accompanied with separate entry fees.
  • An entry will be accepted only upon realization of the cheque/demand draft submitted for the respective entry/entries.
  • All entries submitted will become the property of the exchange4media group. Submission of entry also authorizes the exchange4media group to use images and/or audio/video clips of up to two minutes from a single entry for use on radio [FM/AM/Internet/Satellite] and/or broadcast television (free-to-air, pay, cable, satellite, DTH, FTA, mobile, out-of-home, internet or any other digital medium for the purpose of promoting or reporting the awards) with due credits.
  • It is assumed that all entries submitted to us are the original work done by the entrant and that the entrant is authorized to submit the work and other details on behalf of the client/organization for which it was done. Failure to follow this condition will disqualify the entry/entries.
  • The organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.
  • The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.
  • In the event of a complaint against any winning or shortlisted entry, the organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client. The organisers will withdraw an award in cases where the complaint is upheld.
  • Submitting an entry is deemed to confirm your acceptance of all the terms and conditions that apply.
Important Dates
  • All entries should be submitted before 25th July 2017.
  • Entries must have run between 1st April, 2016 to 31st March, 2017
Entry Fees

The entry fee is as follows:

Enter before: Entry fees
12th July 2017 (First Deadline) INR 8000/ Entry
After 12th July 2017 (Final Deadline) INR 9,000/ Entry
* 18% GST Applicable
Discount on bulk Entries:
5-10 entries 5% Discount
11-20 entries 10% Discount
21-50 entries 15% Discount
More than 50 entries 20% Discount
Payment Related Instructions
  • The payment can be made through cheque, demand draft or RTGS payment mode.
  • The payment for ICMA 2017 should be done in the name of “Mediasset Holdings” Bank Details:
    • Beneficiary Name & address: Mediasset Holdings, B-20, Sec -57, Noida-201301
    • Beneficiary Bank Name: HDFC Bank Ltd.
    • Beneficiary Bank Account No.: 00032000040226
    • Beneficiary Bank IFSC code: HDFC0000003
    • Beneficiary Bank address: G-3/4, Suryakiran Building, 19, K.G. Marg, New Delhi-110001
      Cheque should be sent to: 301, Kakad Bhavan, 3rd Florr, 11th Street, Oppo. Galaxy Cinema, Bandra (W) Mumbai- 400(050) Tel: 022-66206000
      *The last date to clear the payment is 20th July, 2017.
  • Upon payment completion one must send the scanned copy of cheque/dd/receipt along with total number of entries uploaded to saurabh.shetge@exchange4media.com and devika.gupta@exchange4media.com.
  • For invoice generation please contact saurabh.shetge@exchange4media.com or devika.gupta@exchange4media.com.