For delegate registration or more information, please contact Nikita Vig - +91 8860302087 ; nikita.vig@exchange4media.com
TOP 5
A. WEB
A.1 Best Banners -Single/ Campaign
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Mahindra Spark the Rise A. WEB Mahindra Corporate Interactive Avenues Pvt. Ltd.
2 NBA - Click To Calendar A. WEB Sony SIX WATConsult
3 The Power of Real Time Marketing: Tata Sky Everywhere TV A. WEB Tata Sky Maxus
4 Phone Bana Sellphone A. WEB OLX SMG Convonix
5 Godrej Masterbrand – Symbol of Innovation A. WEB Godrej Masterbrand WATConsult
6 HD Colors now speak A. WEB Kansai Nerolac FCB Ulka Digital
A.2 Best Banners - Rich Media with or without video
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Star Sports ProKabaddi A. WEB Star Sports Star Sports
2 Pro Kabaddi League Interactive Homepage Takeover A. WEB Star Sports/Star India Pvt. Ltd. Blink Digital
3 NBA - Click To Calendar A. WEB Sony SIX WATConsult
4 Taj Mahal eSitar A. WEB Hindustan Unilever/Taj Mahal PHD India
5 Vodafone Amplify – India’s first Social TV A. WEB VODAFONE MAXUS
A.3 Best Benchmark Content/Branded Content
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Mahindra Spark the Rise A. WEB Mahindra Corporate Interactive Avenues Pvt. Ltd.
2 DBS Chilli Panner 2 A. WEB DBS Bank Ltd. SapientNitro
3 “Food” & “Love” the new banking currency – DBS Chilli Paneer – DBS Bank A. WEB DBS Bank SMG Convonix
4 Roobaroo A. WEB Micromax Informatics Limited Interactive Avenues Pvt. Ltd.
5 Axe Boat Party A. WEB Hindustan Unilever/Axe PHD India
A.4 Best Website/ Microsite
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 User aligned HCL technologies website generates lead funnel worth $1bn A. WEB HCL Technologies Limited HCL Technologies Ltd.
2 BRAT A. WEB Philips India Isobar
3 Integrated HE Marketing A. WEB Emami Limited (HE Deodorant) WATConsult
4 Trident Hotels Website Revamp A. WEB Trident Hotels (EIH Limited) Interactive Avenues Pvt. Ltd.
5 Bladey Confessions A. WEB Philips India Isobar
A.5 Best Use of Ecommerce- Single Brand
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 The Veromoda Marquee Case Study A. WEB Veromoda Marquee WATConsult
2 Maybelline Instaglam E-Commerce Boxes A. WEB Maybelline New York India/L’Oreal India Pvt Ltd FoxyMoron
3 Slicing all the way A. WEB Swipe Telecommunications Manhattan Communications (India) Pvt. Ltd.
4 Titan E-commerce Website A. WEB Titan Kuliza Technologies
5 First Bike sold Online in India A. WEB Hero Motocorp Maxus
A.7 Best Use of Web Based Games
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Fundtastic Cup A. WEB Franklin Templeton Asset Management (India) Pvt. L Franklin Templeton Asset Management (India) Pvt. Ltd
2 Trufan Ho Toh Jaagte Raho A. WEB Dish TV Madison Media
3 Rendering belief in a kids’ world of make belief! A. WEB GlaxoSmithKline Mindshare India
4 Intel Game - The Quest A. WEB Intel Hungama Digital Services
5 Lab World - Web Game to conduct Chemical Experiments on Facebook A. WEB TATA Chemicals WATConsult
A.8 Best Campaign- Online Advertising
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Fundtastic Cup A. WEB Franklin Templeton Asset Management (India) Pvt. L Franklin Templeton Asset Management (India) Pvt. Ltd
2 Fame Anthem A. WEB Fame Digital Pvt. Ltd Fame Digital Pvt. Ltd
3 Godrej Masterbrand – Symbol of Innovation A. WEB Godrej Masterbrand WATConsult
4 What The Black A. WEB Colgate Palmolive (India) Ltd Red Fuse Communications
5 FabAlley - Unfollow - Challenging the conventional lens of beauty A. WEB FabAlley Jack in the Box Worldwide
A.9 Best Digital Direct Response Campaign
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 SaffolaLife - Protect Her Heart A. WEB Saffola Madison Media
2 Kushiyon Ki Doli A. WEB Hindustan Unilever PHD India
3 The longest Social Interview A. WEB Multi Screen Media Pvt. Ltd.- Sony TV Tonic Media Digital Pvt Ltd
4 Giving Personalized gifting a new meaning A. WEB Mondelez - Cadbury Glow Madison Media
5 Customer delight through brand conversations A. WEB Coca-Cola India Pvt. Ltd Interactive Avenues Pvt. Ltd
B. Mobile & Tablets
B.1 Best Use of WAP /Html/ other sites for Mobiles
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Bladey Confessions B. MOBILE & Tablets Philips India Isobar
2 Kissa Khujlee Ka B. MOBILE & Tablets RB Interactive Avenues Pvt. Ltd.
3 BeBEAUTIFUL - Democratizing Beauty for Millions of Women in India B. MOBILE & Tablets Unilever Jack in the Box Worldwide
4 Your trusted beauty companion B. MOBILE & Tablets Dabur India Neo Ogilvy India
5 OUT OF THE IDIOT BOX "LITERALLY" B. MOBILE & Tablets Havells Motivator
B.2 Best App Developed- Product/ Services/ Corporate/ Films/ TV Shows etc.
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Experience App Android B. MOBILE & Tablets Kokuyo Camlin BC Web Wise
2 Appiness for the Biker by the Biker! B. MOBILE & Tablets Castrol Power1 Mindshare India
3 Pepsi MTV Indies App B. MOBILE & Tablets Pepsi MTV Indies Pepsi MTV Indies
4 First Love Is B. MOBILE & Tablets Cadbury Dairy Milk Silk Grey Digital
5 The "In Inorbit" App B. MOBILE & Tablets Inorbit Malls Phonethics Mobile Media Pvt. Ltd.
B.3 Best App Developed- Gaming
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Star Chef B. MOBILE & Tablets 99Games Online / Star Chef 99Games Online
2 Fundtastic Cup B. MOBILE & Tablets Franklin Templeton Asset Management (India) Pvt. L Franklin Templeton Asset Management (India) Pvt. Ltd
3 Vodafone Tambola B. MOBILE & Tablets VODAFONE MAXUS
4 Maharakshak Aryan B. MOBILE & Tablets Zee Entertainment Enterprise LTD Zee Entertainment Enterprise LTD
5 MTV Catastrophe B. MOBILE & Tablets MTV India MTV India
B.4 Strongest Community Engagement
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 SaffolaLife - Protect Her Heart B. MOBILE & Tablets Saffola Madison Media
2 Rich Messaging As Story, Storyteller & Listener B. MOBILE & Tablets Adani Wilmar Limited Neo Ogilvy India
3 Appiness for the Biker by the Biker! B. MOBILE & Tablets Castrol Power1 Mindshare India
4 Star Movies Secret Screening B. MOBILE & Tablets Star Movies Star India Pvt.Ltd.
5 BRAT B. MOBILE & Tablets Philips India Isobar
B.6 Best Campaign- Use of Mobile
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 When Facebook turned into a Mobile, millions of Indian smiled B. MOBILE & Tablets Colgate Palmolive (India) Ltd Red Fuse Communications
2 Sony Xperia Z2 Launch Campaign B. MOBILE & Tablets Sony Xperia India Vserv Digital Services Pvt. Ltd. & Reprise Media
3 Gionee Elife E7 Launch Campaign B. MOBILE & Tablets Gionee India Vserv Digital Services Pvt. Ltd & Arm Digital
4 Wake up to a healthy breakfast B. MOBILE & Tablets Nestle Maggi Oats Performics - TLG India Pvt Ltd
5 The Power of Real Time Marketing: Tata Sky Everywhere TV B. MOBILE & Tablets Tata Sky Maxus
6 Garnier Men ‘Mobile Power Play’ B. MOBILE & Tablets L'Oreal India Pvt Ltd- Garnier FoxyMoron
7 OUT OF THE IDIOT BOX "LITERALLY" B. MOBILE & Tablets Havells Motivator
8 Kissa Khujlee Ka B. MOBILE & Tablets RB Interactive Avenues Pvt. Ltd.
9 Wynk – Music App B. MOBILE & Tablets Bharti Airtel - Wynk Music App Performics - TLG India Pvt Ltd
C. Social Media
C.1 Best Use of Social Networks
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Chilli Paneer C. SOCIAL MEDIA DBS Bank India DBS Bank India
2 Colors TV - India's Got Talent C. SOCIAL MEDIA Colors TV WATConsult
3 KFC Flaming Crunch-Sets Vegetarian Also on Fire C. SOCIAL MEDIA KFC Mindshare WorldWide
4 Sanifresh - 700se7kadam C. SOCIAL MEDIA Dabur Sanifresh OgilvyOne Worldwide
5 MTV SENT THE YOUTH IN INDIA TO POLLING BOOTHS - ROCK THE VOTE C. SOCIAL MEDIA MTV India MTV India
6 Wills #RocktheRamp - A 360 degree spin on fashion C. SOCIAL MEDIA ITC Wills Lifestyle Madison Media
C.2 Best use of Blogs
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 What The Black C. SOCIAL MEDIA Colgate Palmolive (India) Ltd Red Fuse Communications
2 Fusion Blogging C. SOCIAL MEDIA Mother's Recipe BC Web Wise
3 BeBEAUTIFUL - Democratizing Beauty for Millions of Women in India C. SOCIAL MEDIA Unilever Jack in the Box Worldwide
4 MTV India Blogs C. SOCIAL MEDIA MTV India MTV India
5 Borosil Beautiful Food C. SOCIAL MEDIA Social Kinnect Social Kinnect
C.3 Best use of videos
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Durex MTV Rex Talk C. SOCIAL MEDIA Durex India MTV India
2 Let's get started on Digital first C. SOCIAL MEDIA Nestle Nescafe Performics - TLG India Pvt Ltd
3 Philips MTV The Look C. SOCIAL MEDIA Philips Hair Products MTV India
4 Bladey Confessions C. SOCIAL MEDIA Philips India Isobar
5 Multi-Language, Multi-Targeting Videos for Happy New Year C. SOCIAL MEDIA Coca-Cola India Private Limited Interactive Avenues Private Limited
6 Can Kids Influence Change In Our World? - A Social Experiment C. SOCIAL MEDIA Hindustan Unilever Limited BC WebWise
C.4 Best App Developed
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Fundtastic Cup C. SOCIAL MEDIA Franklin Templeton Asset Management (India) Pvt. L Franklin Templeton Asset Management (India) Pvt. Ltd
2 An App created in colloboration with LinkedIn which Amplified HCL's brand positioning C. SOCIAL MEDIA HCL Technologies Limited HCL Technologies Limited
3 Sony SIX - Active Morning on SIX C. SOCIAL MEDIA Sony SIX WATconsult Pvt Ltd
4 Reaching out to the finest luxury car buyer C. SOCIAL MEDIA Tata Motors - Jaguar FCB Ulka Digital
5 SAP ACE Awards - USie Application C. SOCIAL MEDIA SAP India WATConsult
C.5 Most Effective Social Listening
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Satyamev Jayate - Mapping social media audience perception and behaviour for season 3 C. SOCIAL MEDIA Star India Mindshare
2 Britannia Chunkies C. SOCIAL MEDIA Britannia Good Day Jack in the Box Worldwide
3 Learning Meets Doing - Listen and Respond C. SOCIAL MEDIA Dell India Gozoop
4 Lakme Fashion Week Command Center C. SOCIAL MEDIA Hindustan Unilever/Lakme PHD India
5 Proactive social listening for Sony PIX with 'Notty PIXY Breaking News' C. SOCIAL MEDIA Multi Screen Media Pvt. Ltd.- SonyPIX Tonic Media Digital Pvt Ltd
C.6 Most Effective Use of Digital Analytics
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Googly pe six C. SOCIAL MEDIA PepsiCo Mindshare India
2 Tata AIG C. SOCIAL MEDIA Tata AIG/ Tata AIG Travel Insurance Resultrix Media Pvt Ltd
3 Big Bazaar - Everything for Nothing C. SOCIAL MEDIA Big Bazaar iProspect Communicate 2
4 New Definition of Facebook Likes C. SOCIAL MEDIA Maxus Insights Maxus
5 'SIBE' Model to influence offline Brand Preference C. SOCIAL MEDIA Coca-Cola India Pvt. Ltd Interactive Avenues Pvt. Ltd
6 Kissa Khujlee Ka C. SOCIAL MEDIA RB Interactive Avenues Pvt. Ltd.
7 British Airways - Win With Programmatic C. SOCIAL MEDIA British Airways Isobar
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Kya khoob lagti ho, badi sundar dikhti ho D. SEARCH and PPC CAMPAIGNS Dabur India Neo Ogilvy India
2 Increase in organic traffic by 269% D. SEARCH and PPC CAMPAIGNS H&R Block Neo Ogilvy India
3 AdLift- Delivering Search ROI D. SEARCH and PPC CAMPAIGNS Panasonic India AdLift Marketing Private Limited
4 Speaking our Customers' Language D. SEARCH and PPC CAMPAIGNS Kotak Securities SMG Convonix
5 SEO improves Consumer's perception, participation and presumption for Milkmaid D. SEARCH and PPC CAMPAIGNS Nestle / Milkmaid Maxus India - Group M Media India Pvt Ltd
D.2 Best PPC
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Kotak Mahindra Bank - Acquiring NRIs at Half the Price D. SEARCH and PPC CAMPAIGNS Kotak Mahindra Bank iProspect Communicate 2
2 India's Quickest Recharge unit D. SEARCH and PPC CAMPAIGNS VODAFONE MAXUS
3 Dynamic Landing pages D. SEARCH and PPC CAMPAIGNS Cleartrip iProspect Communicate 2
4 The Power of Real Time Marketing: Tata Sky Everywhere TV D. SEARCH and PPC CAMPAIGNS Tata Sky Maxus
5 Koovs - iLive Inventory Checker D. SEARCH and PPC CAMPAIGNS Koovs iProspect Communicate 2
6 HDFC Life - GDN Micro-Targeting D. SEARCH and PPC CAMPAIGNS HDFC Life iProspect Communicate 2
D.3 Best SEM Strategy
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 The Power of Real Time Marketing: Tata Sky Everywhere TV D. SEARCH and PPC CAMPAIGNS Tata Sky Maxus
2 Game of Torrents:TataSky VoD D. SEARCH and PPC CAMPAIGNS Tata Sky Maxus
3 India's Quickest Recharge unit D. SEARCH and PPC CAMPAIGNS VODAFONE MAXUS
4 D3-Snickers Misspell Online Campaign D. SEARCH and PPC CAMPAIGNS Snickers Mediacom Communications Pvt Ltd
5 First Bike sold Online in India D. SEARCH and PPC CAMPAIGNS Hero Motocorp Maxus
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Superbabies Onboard E. SPECIAL AWARDS Nestle Start Healthy Stay Healthy Performics - TLG India Pvt Ltd
2 Durex MTV Rex Talk E. SPECIAL AWARDS Durex India MTV India
3 Inflame, Inspire, Involve: How E-Content did what no amount of E-ducation could! E. SPECIAL AWARDS Quaker Mindshare India
4 Game of Torrents:TataSky VoD E. SPECIAL AWARDS Tata Sky Maxus
5 Nutrition and Fun - All in One E. SPECIAL AWARDS GlaxoSmithKline Mindshare India
6 Creating a Digital powered Diwali E. SPECIAL AWARDS Mondelez - Cadbury Celebrations Madison Media
7 TATA TEA- POWER OF 49 E. SPECIAL AWARDS Tata Tea MAXUS
8 Unbreakable iPhone 6 E. SPECIAL AWARDS Pidilite Indutries Limited BC Webwise
E.2 Best Integrated Media Campaign - Corporate
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Mahindra Spark the Rise E. SPECIAL AWARDS Mahindra Corporate Interactive Avenues Pvt. Ltd.
2 BSI - Overall E. SPECIAL AWARDS RB Interactive Avenues
3 Fame Launch E. SPECIAL AWARDS Fame Digital Pvt. Ltd Fame Digital Pvt. Ltd
4 Kotak Securities - Budget Simplified E. SPECIAL AWARDS Kotak Securities Limited SMG Convonix
5 Portraits of Purpose E. SPECIAL AWARDS DBS Bank India DBS Bank India
E.3 Best Integrated Media Campaign - Social Cause
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Portraits of Purpose E. SPECIAL AWARDS DBS Bank India DBS Bank India
2 KFC Wishbucket E. SPECIAL AWARDS KFC- Yum! Brands Blink Digital
3 Proud Fathers For Daughters E. SPECIAL AWARDS Proud Fathers For Daughters BC Web Wise
4 Sunlight Living Challenge E. SPECIAL AWARDS Hindustan Unilever Limited BC WebWise
5 When Facebook turned into a Mobile, millions of Indian smiled E. SPECIAL AWARDS Colgate Palmolive (India) Ltd Red Fuse Communications
6 MTV Unmasked 2 E. SPECIAL AWARDS MTV India MTV India
7 Durex MTV Rex Talk E. SPECIAL AWARDS Durex India MTV India
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Pro Kabaddi League E. SPECIAL AWARDS Star Sports/Star India Pvt. Ltd. Blink Digital
2 Fit Foodie E. SPECIAL AWARDS Saffola Madison Media
3 Bring Back The Touch E. SPECIAL AWARDS Parachute Advansed Body Lotion Madison Media
4 MTV Campus Diaries- India's largest and coolest college connect platform E. SPECIAL AWARDS MTV India MTV India
5 Indian Super League E. SPECIAL AWARDS Indian Super League FSDPL - Football Sports Development Pvt. Ltd.
E.5 Campaign with the Best ROI
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Shade Ke Side Effects - Marriages are made in heaven,saved by Polo E. SPECIAL AWARDS Volkswagen Mediacom Communications
2 What The Black E. SPECIAL AWARDS Colgate Palmolive (India) Ltd Red Fuse Communications
3 One Nation… One Price? E. SPECIAL AWARDS Tata Housing FCB Ulka Digital
4 Pro Kabaddi League E. SPECIAL AWARDS Star Sports/Star India Pvt. Ltd. Blink Digital
5 NBA - Click To Calendar E. SPECIAL AWARDS Sony SIX WATConsult
E.10 Best Digital Innovation
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Mahindra Spark the Rise E. SPECIAL AWARDS Mahindra Corporate Interactive Avenues Pvt. Ltd.
2 SAP ACE Awards - Use of Technology for Social Felicitation E. SPECIAL AWARDS SAP India WATConsult
3 Chilli Paneer E. SPECIAL AWARDS DBS Bank India DBS Bank India
4 Active Morning On SIX - Sony SIX E. SPECIAL AWARDS Sony SIX WATConsult
5 Game of Torrents:TataSky VoD E. SPECIAL AWARDS Tata Sky Maxus
6 BSI VOXTA E. SPECIAL AWARDS RB Interactive Avenues Pvt. Ltd.
7 Fundtastic Cup E. SPECIAL AWARDS Franklin Templeton Asset Management (India) Pvt. L Franklin Templeton Asset Management (India) Pvt. Ltd
E.11 Best Use of Technology
S.No. Entry Name Category Name Client/ Brand Name of the entrant company
1 Kingfisher Headbang Dispenser E. SPECIAL AWARDS Kingfisher Kingfisher,United Breweries Limited
2 MTS Drone E. SPECIAL AWARDS MTS Telecom Brandmovers India
3 Tilt for Xtreme Play E. SPECIAL AWARDS Hero MotoCorp Maxus
4 L'Oreal Cannes 2014 Lumiere Premiere E. SPECIAL AWARDS L'Oreal Paris- L'Oreal India Pvt Ltd. FoxyMoron
5 Koovs – iLive Inventory Checker E. SPECIAL AWARDS Koovs iProspect Communicate 2
6 Oculus Rift : The Next Gen Test Drive Experience E. SPECIAL AWARDS Audi India Mediacom Communications