Winners
A. WEB | |||||
A.1 Best Banners -Single/ Campaign | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | NBA - Click To Calendar | A. WEB | Sony SIX | WATConsult | |
2 | The Power of Real Time Marketing: Tata Sky Everywhere TV | A. WEB | Tata Sky | Maxus India | |
3 | Phone Bana Sellphone | A. WEB | OLX | SMG Convonix | |
A.2 Best Banners - Rich Media with or without video | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Vodafone Amplify – India’s first Social TV | A. WEB | Vodafone | Maxus India | |
2 | Taj Mahal eSitar | A. WEB | Hindustan Unilever Ltd. | PHD India | |
3 | Pro Kabaddi League Interactive Homepage Takeover | A. WEB | Star Sports- Star India Pvt. Ltd. | Blink Digital | |
A.3 Best Benchmark Content/Branded Content | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Axe Boat Party | A. WEB | Hindustan Unilever Ltd. | PHD India | |
2 | “Food” & “Love” the new banking currency – DBS Chilli Paneer | A. WEB | DBS Bank India | SMG Convonix | |
3 | Chilli Panner 2 | A. WEB | DBS Bank India | SapientNitro | |
4 | Roobaroo | A. WEB | Micromax Informatics Ltd. | Interactive Avenues Pvt. Ltd. | |
A.4 Best Website/ Microsite | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | User aligned HCL technologies website generates lead funnel worth $1bn | A. WEB | HCL Technologies Ltd. | HCL Technologies Ltd. | |
2 | Trident Hotels Website Revamp | A. WEB | Trident Hotels (EIH Limited) | Interactive Avenues Pvt. Ltd. | |
A.5 Best Use of Ecommerce- Single Brand | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | First Bike sold Online in India | A. WEB | Hero Motocorp | Maxus India | |
2 | Titan E-commerce Store | A. WEB | Titan Industries | Kuliza | |
A.7 Best Use of Web Based Games | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Lab World | A. WEB | TATA Chemicals | WATConsult | |
2 | Trufan Ho Toh Jaagte Raho | A. WEB | Dish TV | Madison Media | |
3 | Rendering belief in a kids' world of make belief! | A. WEB | GlaxoSmithKline | Mindshare India | |
A.8 Best Campaign- Online Advertising | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | What The Black | A. WEB | Colgate Palmolive (India) Ltd | Red Fuse Communications | |
2 | Fame Anthem | A. WEB | Fame Digital Pvt. Ltd | Fame Digital Pvt. Ltd | |
3 | Unfollow - Challenging the conventional lens of beauty | A. WEB | FabAlley | Jack in the Box Worldwide | |
A.9 Best Digital Direct Response Campaign | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Giving Personalized gifting a new meaning | A. WEB | Mondelez - Cadbury Glow | Madison Media | |
2 | The longest Social Interview | A. WEB | Multi Screen Media Pvt. Ltd. - Sony TV | Tonic Media Digital Pvt. Ltd. | |
3 | Protect Her Heart | A. WEB | SaffolaLife | Madison Media | |
B. Mobile & Tablets | |||||
B.1 Best Use of WAP /Html/ other sites for Mobiles | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Bladey Confessions | B. MOBILE & Tablets | Philips India | Isobar | |
2 | BeBEAUTIFUL - Democratizing Beauty for Millions of Women in India | B. MOBILE & Tablets | Hindustan Unilever Ltd. | Jack in the Box Worldwide | |
3 | Your trusted beauty companion | B. MOBILE & Tablets | Dabur India | Neo Ogilvy India | |
B.2 Best App Developed- Product/ Services/ Corporate/ Films/ TV Shows etc. | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Pepsi MTV Indies App | B. MOBILE & Tablets | Pepsi MTV Indies | Viacom18 Media Pvt. Ltd. | |
2 | Experience App Android | B. MOBILE & Tablets | Kokuyo Camlin | BC Web Wise | |
3 | Appiness for the Biker by the Biker! | B. MOBILE & Tablets | Castrol Power1 | Mindshare India | |
B.3 Best App Developed- Gaming | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Fundtastic Cup | B. MOBILE & Tablets | Franklin Templeton Asset Management (India) Pvt. Ltd | ||
2 | Star Chef | B. MOBILE & Tablets | 99Games Online | ||
B.4 Strongest Community Engagement | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | BRAT | B. MOBILE & Tablets | Philips India | Isobar | |
2 | Appiness for the Biker by the Biker! | B. MOBILE & Tablets | Castrol Power1 | Mindshare India | |
3 | Rich Messaging As Story, Storyteller & Listener | B. MOBILE & Tablets | Adani Wilmar Limited | Neo Ogilvy India | |
B.6 Best Campaign- Use of Mobile | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Garnier Men ‘Mobile Power Play’ | B. MOBILE & Tablets | L'Oreal India | FoxyMoron | |
2 | Wynk – Music App | B. MOBILE & Tablets | Bharti Airtel | Performics - TLG India Pvt. Ltd. | |
3 | When Facebook turned into a Mobile, millions of Indian smiled | B. MOBILE & Tablets | Colgate Palmolive (India) Ltd | Red Fuse Communications | |
C. Social Media | |||||
C.1 Best Use of Social Networks | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | 700se7kadam | C. SOCIAL MEDIA | Dabur Sanifresh | OgilvyOne Worldwide | |
2 | KFC Flaming Crunch-Sets Vegetarian Also on Fire | C. SOCIAL MEDIA | KFC- Yum! Brands | Mindshare India | |
3 | MTV Rock the Vote | C. SOCIAL MEDIA | MTV India | MTV India | |
4 | Chilli Paneer | C. SOCIAL MEDIA | DBS Bank India | DBS Bank India | |
C.2 Best use of Blogs | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Fusion Blogging | C. SOCIAL MEDIA | Mother's Recipe | BC Web Wise | |
2 | MTV India Blogs | C. SOCIAL MEDIA | MTV India | MTV India | |
3 | What The Black | C. SOCIAL MEDIA | Colgate Palmolive (India) Ltd | Red Fuse Communications | |
4 | BeBEAUTIFUL - Democratizing Beauty for Millions of Women in India | C. SOCIAL MEDIA | Hindustan Unilever Ltd. | Jack in the Box Worldwide | |
C.3 Best use of videos | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Philips MTV The Look | C. SOCIAL MEDIA | Philips Hair Products | MTV India | |
2 | Bladey Confessions | C. SOCIAL MEDIA | Philips India | Isobar | |
3 | Can Kids Influence Change In Our World? - A Social Experiment | C. SOCIAL MEDIA | Hindustan Unilever Ltd. | BC Web Wise | |
C.4 Best App Developed | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Fundtastic Cup | C. SOCIAL MEDIA | Franklin Templeton Asset Management (India) Pvt. Ltd | Franklin Templeton Asset Management (India) Pvt. Ltd | |
2 | SAP ACE Awards - USie Application | C. SOCIAL MEDIA | SAP India | WATConsult | |
3 | Active Morning on SIX | C. SOCIAL MEDIA | Sony SIX | WATConsult | |
4 | An App created in colloboration with LinkedIn which Amplified HCL's brand positioning | C. SOCIAL MEDIA | HCL Technologies Ltd. | HCL Technologies Ltd. | |
C.5 Most Effective Social Listening | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Learning Meets Doing - Listen and Respond | C. SOCIAL MEDIA | Dell India | Gozoop | |
2 | Satyamev Jayate - Mapping social media audience perception and behaviour for season 3 | C. SOCIAL MEDIA | Star India | Mindshare India | |
3 | Britannia Chunkies | C. SOCIAL MEDIA | Britannia Good Day | Jack in the Box Worldwide | |
4 | Lakme Fashion Week Command Center | C. SOCIAL MEDIA | Hindustan Unilever Ltd. | PHD India | |
C.6 Most Effective Use of Digital Analytics | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Everything for Nothing | C. SOCIAL MEDIA | Big Bazaar | iProspect Communicate 2 | |
2 | New Definition of Facebook Likes | C. SOCIAL MEDIA | Maxus Insights | Maxus India | |
3 | Win With Programmatic | C. SOCIAL MEDIA | British Airways | Isobar - Amnet | |
4 | Googly pe six | C. SOCIAL MEDIA | PepsiCo | Mindshare India | |
D. SEARCH and PPC CAMPAIGNS | |||||
D.1 Best SEO for website / universal search ranking | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | SEO improves Consumer's perception, participation and presumption for Milkmaid | D. SEARCH and PPC CAMPAIGNS | Milkmaid- Nestle | Maxus India | |
2 | Increase in organic traffic by 269% | D. SEARCH and PPC CAMPAIGNS | H&R Block | Neo Ogilvy India | |
3 | Speaking our Customer's Language | D. SEARCH and PPC CAMPAIGNS | Kotak Securities | SMG Convonix | |
D.2 Best PPC | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | India's Quickest Recharge unit | D. SEARCH and PPC CAMPAIGNS | Vodafone | Maxus India | |
2 | GDN Micro-Targeting | D. SEARCH and PPC CAMPAIGNS | HDFC Life | iProspect Communicate 2 | |
3 | Acquiring NRIs at Half the Price | D. SEARCH and PPC CAMPAIGNS | Kotak Mahindra Bank | iProspect Communicate 2 | |
D.3 Best SEM Strategy | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Game of Torrents:TataSky VoD | D. SEARCH and PPC CAMPAIGNS | Tata Sky | Maxus India | |
2 | D3-Snickers Misspell Online Campaign | D. SEARCH and PPC CAMPAIGNS | Snickers | Mediacom Communications Pvt Ltd | |
3 | India's Quickest Recharge unit | D. SEARCH and PPC CAMPAIGNS | Vodafone | Maxus India | |
E. SPECIAL AWARDS | |||||
E.1 Best Integrated Media Campaign - Product/ Services | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Superbabies Onboard | E. SPECIAL AWARDS | Nestle India | Performics - TLG India Pvt. Ltd. | |
2 | Durex MTV Rex Talk | E. SPECIAL AWARDS | Durex India | MTV India | |
3 | Power of 49 | E. SPECIAL AWARDS | Tata Tea | Maxus India | |
E.2 Best Integrated Media Campaign - Corporate | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Portraits of Purpose | E. SPECIAL AWARDS | DBS Bank India | DBS Bank India | |
2 | BSI - Overall | E. SPECIAL AWARDS | Reckitt Benckiser India | Interactive Avenues Pvt. Ltd. | |
3 | Mahindra Spark the Rise | E. SPECIAL AWARDS | Mahindra Corporate | Interactive Avenues Pvt. Ltd. | |
E.3 Best Integrated Media Campaign - Social Cause | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | KFC Wishbucket | E. SPECIAL AWARDS | KFC- Yum! Brands | Blink Digital | |
2 | Portraits of Purpose | E. SPECIAL AWARDS | DBS Bank India | DBS Bank India | |
3 | Proud Fathers For Daughters | E. SPECIAL AWARDS | Project Nanhi Kali(PNK) | BC Web Wise | |
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Pro Kabaddi League | E. SPECIAL AWARDS | Star Sports- Star India Pvt. Ltd. | Blink Digital | |
2 | Fit Foodie | E. SPECIAL AWARDS | Saffola | Madison Media | |
3 | Bring Back The Touch | E. SPECIAL AWARDS | Parachute Advansed Body Lotion | Madison Media | |
E.5 Campaign with the Best ROI | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | NBA - Click To Calendar | E. SPECIAL AWARDS | Sony SIX | WATConsult | |
2 | Pro Kabaddi League | E. SPECIAL AWARDS | Star Sports- Star India Pvt. Ltd. | Blink Digital | |
3 | One Nation… One Price? | E. SPECIAL AWARDS | Tata Housing | FCB Ulka Digital | |
E.10 Best Digital Innovation | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | Active morning on SIX | E. SPECIAL AWARDS | Sony SIX | WATConsult | |
2 | Game of Torrents | E. SPECIAL AWARDS | TataSky VOD | Maxus India | |
3 | DBS Chilli Paneer | E. SPECIAL AWARDS | DBS Bank India | DBS Bank India | |
E.11 Best Use of Technology | |||||
S.No. | Entry Name | Category Name | Brand Name/ Client Name | Entrant company | Metal |
1 | iLive Inventory Checker | E. SPECIAL AWARDS | Koovs | iProspect Communicate 2 | |
2 | Kingfisher Headbang Dispenser | E. SPECIAL AWARDS | Kingfisher | 22feet Tribal Worlwide Pvt. Ltd. | |
3 | MTS Drone | E. SPECIAL AWARDS | MTS Telecom | Brandmovers India | |
E.7 IDMA Person of the Year | |||||
Deepinder Goyal | Founder & CEO | Zomato | |||
F. HALL OF FAME AWARDS | |||||
Sub -Category | Winners | ||||
F.1 | Best Digital and Social Media Advertiser | DBS Bank India | |||
F.2 | Best Advertiser on Mobile | Castrol Power1 | |||
F.3 | Best Digital and Social Media Agency of the Year | Maxus India | |||
F.4 | Best Mobile Media Agency of the year | Neo Ogilvy India |