#15IDMA

A. WEB

A.1 Best Banners -Single/ Campaign
Most creative banners including HTML, GIF and Flash formats. At most three banners to be sent as part of an entry. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.2 Best Banners - Rich Media with or without video
Page-take overs, expandable ads, floating ads, sidekick ads and any other form of rich media-with or without video. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.3 Best Benchmark Content/ Branded Content
An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ Social media ads and more.

A.4 Best Website/ Microsite
Most innovative and creative website created to promote a particular product/ service, Organization/ company, Films/ TV show/ News Show/ Events or an Organization/ company for a social Cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, Visual Design - Aesthetic, functioning, graphics, etc will be looked at for evaluation.

A.5 Best Use of Ecommerce- Single Brand
The best use of ecommerce to promote or sell their own brand/ product/ service. The demand of e-commerce increases, so does its competition between online shops. How attractive is the site to consumers and how easy and friendly to navigate and positively reflects the products and services. Design layout, user interface, ease of navigation, payment option- in how many windows the transaction is completed etc will be evaluated.

A.6 Best Use of Ecommerce- Multi Brand
The best use of ecommerce to promote or sell a 3rd Party brand/ product/ service. The demand of e-commerce increases, so does its competition between online shops. How attractive is the site to consumers and how easy and friendly to navigate and positively reflects the products and services. Design layout, user interface, ease of navigation, payment option- in how many windows the transaction is completed etc will be evaluated.

A.7 Best Use of Web Based Games
The Best use of Web based games/ Gaming as a tool for advertising to promote your own brand or other brand/s. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.8 Best Campaign- Online Advertising
The judges will look for tangible proof on brand recall and mapping, using innovative/ creative methods of user engagement and brand promotion.

A.9 Best Digital Direct Response Campaign
Best use of a one on one direct response campaign on any digital media.

B. MOBILE & Tablets

B.1 Best Use of WAP /Html/ other sites for Mobiles
WAPsites & HTML sites for normal mobile devices and Android/ IOS / other Sites/ Html for normal phones, smart phones, tabs, iPhone devices. The entry may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.

B.2 Best App Developed- Product/ Services/ Corporate/ Films/ TV Shows etc.
Best 'app' developed for regular mobiles and smart phones, iPhone, Blackberry, tabs, and tablets. The idea, usability, navigation and utility of the app will be evaluated by the Jury. The entry may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.

B.3 Best App Developed- Gaming
Best 'gaming app' developed for regular mobiles and smart phones, iPhone, Blackberry, and tablets. The idea, usability, navigation, engagement created by the app will be evaluated by the Jury. The entry may be under any one of the following Product/ Services/ Corporate and or Films/ TV Shows/ News Shows/ Events.

B.4 Strongest Community Engagement
Use of mobile social networks, person-to-person and/or community channels that drives and delivers against a core marketing objective. Judges look for information and understanding of the business and/or marketing challenge along with a solid mobile strategy and the activity tracked through the active participation of the community through Apps/ videos/ social media/ Whatsapp/ Sms/ Wechat etc. Please ensure your submission references research, creativity, demographic targets, technologies leveraged as well as other strategic considerations for the community.

B.5 Best Innovation in Mobile Marketing
Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. What impact does the campaign have on the market, if any? How did consumers receive the campaign? What was your strategic objective? (Increased market share, brand awareness, time engaged with the brand, sales, leads) Who was your intended target audience? What was your creative and media strategy? How creative or sophisticated was the campaign in its use of mobile media?

B.6 Best Campaign- Use of Mobile
A campaign that extensively used Mobile for marketing.

C. SOCIAL MEDIA

C.1 Best Use of Social Networks
Engaging consumers and creating a stronger community in terms of engagement with innovative use of social media platforms like Facebook, LinkedIn, My Space, Instagram etc., Integration of Social media platforms and complete optimization of the use of social media in core business process. The concept, elements used, viral generated will be evaluated by the Jury. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

C.2 Best use of Blogs
The best engagement of consumers with innovative and effective use of weblogs.

C.3 Best use of videos
Best video creative made viral on Social Media. This is for a video that's played only on the internet/mobile medium. The concept, the manner in which the video is used, and the number of views the video has got.

C.4 Best App Developed
Best 'app' developed for social media sites and other websites. The idea, usability, navigation, engagement created by the app will be evaluated by the Jury. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

C.5 Most Effective Social Listening
The Jury will judge on the basis of, does the brand engage in social listening, how it use social listening for Customer relationship management (CRM) or Object-relational mapping (ORM) or research.

C.6 Most Effective Use of Digital Analytics
The jury will judge on the basis of, does the brand extensively track digital analytics and how was this linked back to the campaign.

D. SEARCH and PPC CAMPAIGNS

D.1 Best SEO for website / universal search ranking
The Jury will look for the technology used and the analytics.

D.2 Best PPC
For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.

D.3 Best SEM Strategy
An innovative campaign that has achieved outstanding results in Search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO). Jury will be looking for work that can demonstrate delivering best practice showing an innovative approach to search. All supporting material to be uploaded in pdf format, with maximum of 4 pages.

E. SPECIAL AWARDS

E.1 Best Integrated Media Campaign - Product/ Services
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.2 Best Integrated Media Campaign - Corporate
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.3 Best Integrated Media Campaign - Social Cause
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.5 Campaign with the Best ROI
Tangible figures to be shared.

E.6 Most Promising Young Talent
A special award to recognize budding talent. To be awarded to a professional who is less than 30 years of age. The entry should be supported by a duly signed authorization by the head of the department.

E.7 IDMA Person of the Year
A person who has shown exceptional contribution towards the growth of an agency in particular and the industry in the year 2014. The contribution may include increasing revenues, introducing standards and practices, including new clients or mediums other than that are conventionally known in the digital media space and has had a positive impact on the industry, has changed the course of the game. What has been individual nominee's singular biggest contribution during the year which helped re-define the digital media viz. in any relevant area of medium innovation, measurement framework, brand impact etc. This can be awarded to an individual from an agency or an individual media owner or an advertiser.‎ Please substantiate the response with quantified and specific impact data, where-ever relevant.

E.8 Best Digital Start-up of the Year
A special award that recognizes the startup company in digital space which has set up shops in 1 Feb 2014 to 31 Jan 2015 in the digital space. Entries to be submitted by organizations/companies/ agencies with thought, business case and offerings and client testimonies.

E.9 Best Digital Report
Best Report or White paper on any element of the digital medium. To submit the report and the rationale behind the report and the Jury to decide on the Winner basis the report submitted. The report/ White paper should have been released between 1 Feb 2014 to 31 Jan 2015.

E.10 Best Digital Innovation
Display out of the box thinking in implementing the campaign. It could be a digital Solution for a change in the society or specific industry and/or use of Technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.

E.11 Best Use of Technology
That which bridges the GAP between audience and brand. It can be an offline campaign integrated with online or a product wherein technology has amplified the reach/ branding/ ROI measurement.

F. HALL OF FAME AWARDS

(Entries not invited*)

F.1 Best Digital and Social Media Advertiser
The advertiser who has made the maximum, most effective and creative use of the digital and social medium in the year 2014. The winner will be decided by the Jury Chair on the basis of the number of awards won in the IDMA 2015.

F.2 Best Advertiser on Mobile
The advertiser who has made the maximum, most effective and creative use of the mobile medium in the year 2014. The winner will be decided by the Jury Chair on the basis of the number of awards won in the IDMA 2015.

F.3 Best Digital and Social Media Agency of the Year
The digital/ creative agency/ organization that won the maximum awards at IDMA 2015.

F.4 Best Mobile Media Agency of the year
The mobile/ creative agency/ organisation that won the maximum awards at IDMA 2015.

*The winner will be decided on the basis of the total number of points won by the agency in the other categories; A.Web, B.Mobile & Tablet, C.Social Media, D. Search and PPC Campaigns, and E. Special Awards

- Gold: 10 points
- Silver 5 points
- Bronze 3 points