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1. CAMPAIGN
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|
101. Issues Management or Crisis Management
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Listing of Stock Exchanges in India
|
Consortium of Global Private Equity Firms
|
Integral PR
|
|
2
|
Saving Cloud Telephony
|
Knowlarity
|
Value 360 Communications
|
|
3
|
Rise of the Phoenix
|
Housing.com
|
Housing.com
|
|
4
|
Air India Brand Building & Crisis Management: A Real 24x7 story
|
Air India
|
Perfect Relations
|
|
5
|
Marketing Campaign leads to 'Anti-National' tag | A Survival Saga
|
Malabar Gold & Diamonds
|
ResPublica Consulting
|
|
102. Public Affairs
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
PR Campaign for Public Affairs
|
Vistara (TATA SIA Airlines Ltd)
|
Vistara (TATA SIA Airlines Ltd)
|
|
2
|
Time to Un'burden' - Commitment to reduce the NCD burden in India through a multi-sectoral
approach.
|
Partnership to Fight Chronic Diseases
|
S.P.A.G.
|
|
3
|
Daughters of Mother India
|
Vibha Bakshi
|
Weber Shandwick
|
|
4
|
Listing of Stock Exchanges in India
|
Consortium of Global Private Equity Firms
|
Integral PR
|
|
5
|
FHRAI Tie-up for Jal Satyagraha
|
Dainik Bhaskar
|
Dainik Bhaskar
|
|
103. Most innovative use of Social Media
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Whisper India - Own Those 5 Days
|
Whisper India
|
Madison Public Relations - a unit of Madison Specialist Communication Services Pvt.
Ltd
|
|
2
|
6E Appsters
|
Indigo Airlines
|
Genesis Burson Marsteller
|
|
3
|
A hilarious attempt by TE-A-ME to "purify" Donald Trump
|
TE-A-ME
|
ARM Digital Media Pvt Ltd
|
|
4
|
Right to love campaign with LGBT
|
UrbanClap
|
Value 360 Communications
|
|
5
|
BBLUNT's #DirtyLittleSecret Dry Shampoo campaign
|
BBLUNT
|
Godrej Consumer Products
|
|
104. Integrated Campaign
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Edelweiss Olympic Campaign
|
Edelweiss Group
|
Edelweiss Financial Services
|
|
2
|
Technology is making Business a Team Sport: Integrated Launch of HCL's partnership
with MU
|
HCL Technologies
|
HCL Technologies
|
|
3
|
Super-kid SHIVA cycles his way into a million hearts - Emerges synonymous with Innovation
and Swwach Bharat
|
Nickelodeon
|
Viacom18 Media Pvt Ltd
|
|
4
|
A hilarious attempt by TE-A-ME to "Purify" Donald Trump
|
TE-A-ME
|
ARM Digital Media Pvt Ltd
|
|
5
|
A March #BackToSchool
|
Vodafone Foundation
|
Adfactors PR
|
|
6
|
The Story of A Roaring Revival
|
Make In India Week
|
Genesis Burson Marsteller
|
|
7
|
Saffolalife Walk together to #protectherheart
|
Saffolalife
|
20:20 MSL
|
|
105 A. Continuous Campaign { Metro Only}
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
One Shot Against Seven Deadly Diseases
|
Mission Indradhanush
|
Genesis Burson Marsteller
|
|
2
|
Early Starters Initiative - Aviva India's wake-up call to young parents
|
Aviva India
|
Adfactors PR
|
|
3
|
REINVENTING THE FUTURE
|
ADITYA BIRLA GROUP
|
ADITYA BIRLA GROUP
|
|
4
|
Go Big, Go NBA
|
National Basketball Association, Pvt Ltd India
|
Genesis Burson Marsteller
|
|
5
|
Saffolalife Walk together to #protectherheart
|
Saffolalife
|
20:20 MSL
|
|
2. PRODUCT & PROMOTION
|
|
201. Entertainment, education, sports and lifestyle sector
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Go Big, Go NBA
|
National Basketball Association, Pvt Ltd India
|
Genesis Burson Marsteller
|
|
2
|
When you Play the Game of Thrones, you win!
|
Star World Premier HD
|
Creation India
|
|
3
|
nexGTv SPOTLight
|
nexGTv
|
Popkorn Communications
|
|
4
|
NAAGIN - Slithering up the Ladder of Success
|
COLORS
|
Viacom18 Media Pvt Ltd
|
|
5
|
Budhia Singh was Born To Run; What were you Born to do?
|
Viacom18 Motion Pictures
|
Viacom18 Media Pvt Ltd
|
|
6
|
Showing the finger to taboos about sex in India's MTV Big F
|
MTV India
|
Viacom18 Media Pvt Ltd
|
|
7
|
Gap India says #HelloMumbai
|
Gap India
|
PR Pundit
|
|
8
|
Drawing cheers for Premier Futsal
|
Premier Futsal
|
Adfactors PR
|
|
9
|
Zee Cine Awards 2016
|
Zee Cinema
|
Zee Cinema
|
|
10
|
Daughters of Mother India
|
Vibha Bakshi
|
Weber Shandwick
|
|
202. Healthcare \ Healthcare Providers
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Cochlear India - Joy of hearing
|
Cochlear India
|
Adfactors PR
|
|
2
|
Saffolalife Walk together to #protectherheart
|
Saffolalife
|
20:20 MSL
|
|
3
|
Spreading the Joy of Pregnancy
|
Nova IVI Fertility
|
Adfactors PR
|
|
4
|
NM Wadia: A Renaissance of a Legacy Brand
|
NM Wadia Institute of Cardiology
|
Ideosphere Consulting
|
|
5
|
Buzz for Health Campaign
|
Buzz4health
|
Value 360 Communications
|
|
203. Financial Services Sector
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Early Starters Initiative - Aviva India's wake-up call to young parents
|
Aviva India
|
Adfactors PR
|
|
2
|
Getting Pockets in every Pocket
|
ICICI Bank
|
Adfactors PR
|
|
3
|
All's fair with Faircent
|
Faircent
|
Adfactors PR
|
|
4
|
Birth of a new bank
|
IDFC Bank
|
Adfactors PR
|
|
5
|
Lloyd's of London - City Risk Index
|
Lloyd's of London
|
Weber Shandwick
|
|
204. Technology
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Yu Play God
|
Yu
|
Genesis Burson Marsteller
|
|
2
|
Paytm Karo
|
Paytm
|
Value 360 Communications
|
|
3
|
India Embraces The Mighty Lenovo ZUK Z1
|
Lenovo ZUK Z1
|
Zeno Communications India Private Limited
|
|
4
|
All's fair with Faircent
|
Faircent
|
Adfactors PR
|
|
5
|
Canva- The grand India Launch
|
Canva
|
20:20 MSL
|
|
205 A. Best use of PR by a Brand { Metro Only}
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Bajaj V
|
Bajaj V
|
Ketchum Sampark
|
|
2
|
Getting Pockets in every Pocket
|
ICICI Bank
|
Adfactors PR
|
|
3
|
The return of Summer Funventures at Starbucks
|
Starbucks India
|
GolinOpinion
|
|
4
|
Godrej's Dream for Vikhroli 'THE TREES'
|
Godrej Properties
|
Godrej Properties
|
|
5
|
Early Starters Initiative - Aviva India's wake-up call to young parents
|
Aviva India
|
Adfactors PR
|
|
6
|
Lifebuoy's "Help a Child Reach 5"
|
Lifebuoy
|
GolinOpinion
|
|
3. CORPORATE & PUBLIC
|
|
301. Public Sector
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
The Story of A Roaring Revival
|
Make In India Week
|
Genesis Burson Marsteller
|
|
2
|
Mann ki Baat with PM Modi
|
MyOperator
|
Value 360 Communications
|
|
3
|
Odd-Even with Hero
|
Hero Electric
|
Value 360 Communications
|
|
4
|
One Shot Against Seven Deadly Diseases
|
Mission Indradhanush
|
Genesis Burson Marsteller
|
|
5
|
IT's MY BUS
|
IT's MY BUS
|
KSRTC
|
|
302 A. CSR & Not-for-profit { Metro Only}
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
TELENOR WEBWISE PROGRAMME
|
Telenor India
|
Text 100
|
|
2
|
Daughters of Mother India
|
Vibha Bakshi
|
Weber Shandwick
|
|
3
|
Chakachak Mumbai' - Aao Zindagi Chamkayein
|
Viacom18
|
Viacom18 Media Pvt Ltd
|
|
4
|
Ride to safety
|
ICICI Lombard General Insurance company Ltd
|
Adfactors PR
|
|
5
|
ICICI Academy for Skills
|
ICICI Bank Ltd.
|
ICICI Bank Ltd.
|
|
303. Internal Communications
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Celebrating Viacommunity Day
|
Viacom18
|
Viacom18 Media Pvt Ltd
|
|
2
|
Big Belly- Feasting On Ideas that Innovate
|
Viacom18
|
Viacom18 Media Pvt Ltd
|
|
3
|
GQ SPICE
|
Hinduja Global Solutions Limited
|
Hinduja Global Solutions
|
|
4
|
"Learn VPO, Live VPO, Love VPO"
|
Anheuser-Busch InBev India & Southeast Asia
|
Avian Media
|
|
5
|
PRAKRUTHI
|
PRAKRUTHI
|
KSRTC
|
|
304. Best use of PR by a corporate
|
|
S.NO.
|
Entry Name
|
Brand
|
Entrant Company
|
|
1
|
Payment Matlab Paytm
|
Paytm
|
Value 360 Communications
|
|
2
|
Qualcomm Design In India Challenge
|
Qualcomm
|
Avian Media
|
|
3
|
Building a future ready reputation- The Godrej Way!
|
Godrej Group
|
Godrej Group
|
|
4
|
Fevicol-Bringing dignity into the lives of carpenters
|
Fevicol
|
ICICI Bank Software Robotics
|
|
5
|
ICICI Bank Software Robotics
|
ICICI Bank Ltd.
|
ICICI Bank Ltd.
|