Judging Criteria

102. Public Affairs

To recognize the most effective use of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics including media and online relations.

103. Most innovative use of Social Media

To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, Youtube etc.

104. Integrated Campaign

To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. atleast 3 of such disciplines or channels should have been used.

105 A. Continuous Campaign Metro Only

A campaign which is running from last (3yrs).

105 B. Continuous Campaign (One Metal to be won) Beyond Metro

A campaign which is running from last (3yrs).

Judging Criteria

202. Healthcare \ Healthcare Providers

To recognize the work or one-off projects undertaken by or on behalf of Healthcare\ Healthcare Providers such as pharmaceutical company, hospitals, insurance companies, health related providers

203. Financial Services Sector

To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance etc).

204. Technology

To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)

205 A. Best use of PR by a Brand Metro Only

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

205 B. Best use of PR by a Brand (One Metal to be won) Beyond Metro

To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

206. Best Celebrity PR or PR used for individual image perception

Judging Criteria

302 A. CSR & Not-for-profit Metro Only

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

302 B. CSR & Not-for-profit (One Metal to be won) Beyond Metro

To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

303. Internal Communications

304. Best use of PR by a corporate

Judging Criteria

402. Specialist Consultancy of the Year

To recognize the work done by the PR Consultancy and the specialist division, whose business is concentrated on a specific sector whether an industry sector, a market segment or a PR discipline.

Judging Criteria

403. Young PR Professional of the Year (Submit a presentation\video (90sec max) which will be showcased in front of the Jury)

To recognize PR professionals in a consultancy and in-house team who are under the age of 30 years. Nominations sent by self or employers, which showcase the outstanding performance and shown immense growth in last one year.

Judging Criteria

404. In-House Team of the Year

Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

Judging Criteria

405. PR Professional of the Year

To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole.

Judging Criteria

406. PR Consultancy of the Year

To be judged on the growth over the last year outlining substantial increase in business from last financial year. (from 1^st September 2015 - 31^st August 2016)

Judging Criteria

407. Life time Achievement Award (Nominations only)

This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.