Capitalizing on the Swadeshi sentiment that has escalated in recent times, Baba Ramdev’s Patanjali has managed to position itself as a brand which values the national interest at the top of its marketing pitch. The brand has had a turnover of Rs 10,561 crore in financial year 2017, which it hopes to double next year. Patanjali was the third largest TV advertiser in 2016, and according to media reports, it is bound to increase its ad spends significantly in 2017. Towards becoming a global brand, Patanjali has started a manufacturing unit in Nepal and also begun to export its products to China, the US, UK and Canada. Baba Ramdev is the face of Brand Patanjali and also its famous brand ambassador.