Madan Bahl and Rajesh Chaturvedi are co-founders of Adfactors PR, one of India’s largest public relations companies. It is the only firm from the sub-continent to rank in the world’s top 100 consultancies according to the Holmes report, 2016. Adfactors is best known for its work in the corporate and financial realm and Bahl and Chaturvedi have battled all odds to take their company to the top in the past 20 years. While Madan Bahal is the face of the firm, Rajesh Chaturvedi is the man for all the behind-thescenes magic which has made Adfactors not just one of the fastest growing but also one of the most awarded PR conglomerates in the country.