| Category: A. Marketing Strategy |
| A1. Brand Recall |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Active Wheel: Lo Kar Lo Baat |
Hindustan Unilever Ltd |
PHD India |
| 2 |
Bajaj V : The Nation's Bike |
Bajaj Auto |
Indigo Consulting |
| 3 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
| 4 |
Rin Career Ready Academy |
Hindustan Unilever Ltd |
PHD India |
| 5 |
HUL Multibrand : Kheloge Toh Jeetoge |
Hindustan Unilever Ltd |
PHD India |
|
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|
| A2. Lead Generation |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Pureit : Smartest Advertiser During IPL 2016 |
Hindustan Unilever Ltd |
PHD India |
| 2 |
Airtel : How Airtel Used Digital to Launch 4G in India |
Bharti Airtel |
Performics |
| 3 |
AskMeBazaar.com : AskMeBazaar Trailblazers the E-Commerce Landscape in India |
Getit Infomedia Ltd |
Opera Mediaworks |
| 4 |
OLX Location Leads to Conversions |
OLX India Pvt Ltd |
Performics |
| 5 |
Godrej Masterbrand : Free G Diwali Campaign |
Godrej Industries Ltd |
Madison Media |
|
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|
| A3. Launch of Product/Service |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Castrol CRB Mini truck : How Castrol activated mini truck driver targeted only campaign. |
Castrol India Ltd |
Mindshare India |
| 2 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
| 3 |
NGC - How to win at Everything launch campaign |
National Geographic Channel India |
Vserv & Flying Cursor |
| 4 |
Airtel : My Airtel APP - Bachat Ki Khunn Khunn |
Bharti Airtel |
Performics |
| 5 |
Tiago from Tata Motors - Fantastico Namehunt for Zica |
Tata Motors Ltd |
|
| 6 |
Bajaj V : The Nation's Bike |
Bajaj Auto |
Indigo Consulting |
| 7 |
Viacom18 Digital Ventures |
Viacom18 Media Pvt Ltd |
|
| 8 |
AskMeBazaar.com : AskMeBazaar Trailblazers the E-Commerce Landscape in India |
Getit Infomedia Ltd |
Opera Mediaworks |
|
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|
| A5. Relationship Building/Remarketing |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Rin Career Ready Academy |
Hindustan Unilever Ltd |
PHD India |
| 2 |
Kinderjoy Story Station |
Ferrero |
OMD India |
| 3 |
Castrol CRB Mini truck : How Castrol activated mini truck driver targeted only campaign. |
Castrol India Ltd |
Mindshare India |
| 4 |
Stayfree Stay Ahead Helpline |
Johnson & Johnson |
OMD India |
| 5 |
Croma (Infiniti Retail Ltd) : Croma Home Stories |
Tata & Sons |
WATConsult |
| 6 |
Motorola Mobility India : Moto Spotlight - Spotlight on Wheels |
Lenovo Motorola |
Mindshare India |
|
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|
| A6. Best use of Apps/Games for Marketing |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
| 2 |
Horlicks : Add a lil 'Awesome' |
GSK Consumer Healthcare Pvt Ltd |
Mindshare India |
| 3 |
Tiago from Tata Motors : When users #FueledUpTheTiago and created Asia's largest Playlist for The Road! |
Tata Motors Ltd |
|
| 4 |
Viacom18 Digital Ventures |
Viacom18 Media Pvt Ltd |
|
| 5 |
Dabur India : Dabur Real Juice |
Pokkt (Maiden Marketing India Pvt Ltd) |
Starcom Media Vest |
|
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|
| A7. Most Effective Campaign/App for Consumer |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Trails Of India |
Pulp Strategy Communications Pvt Ltd |
|
| 2 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
| 3 |
Kinderjoy Story Station |
Ferrero |
OMD India |
| 4 |
AskMeBazaar.com : AskMeBazaar Trailblazers the E-Commerce Landscape in India |
Getit Infomedia Ltd |
Opera Mediaworks |
| 5 |
Stayfree Stay Ahead Helpline |
Johnson & Johnson |
OMD India |
|
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|
| A8. Campaign To Drive Sales |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Cadbury Dairy Milk Silk : Valentine's Day - Say it with Silk |
Mondelez International |
Carat Isobar/ Dentsu Aegis Network |
| 2 |
Pureit : Smartest Advertiser During IPL 2016 |
Hindustan Unilever Ltd |
PHD India |
| 3 |
Castrol CRB Mini truck : How Castrol activated mini truck driver targeted only campaign. |
Castrol India Ltd |
Mindshare India |
| 4 |
Airtel Money Break the Clutter |
Airtel |
Performics |
| 5 |
AskMeBazaar.com : AskMeBazaar Trailblazers the E-Commerce Landscape in India |
Getit Infomedia Ltd |
Opera Mediaworks |
|
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|
| A9. Social/Not For Profit Campaign |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Pureit Cares for Chennai |
Hindustan Unilever Ltd |
PHD India |
| 2 |
No Po Po : Honk less. Earn rewards. |
Maruti Suzuki |
Dentsu Webchutney |
| 3 |
HUL Multibrand : Swachh Aadat Swachh Bharat |
Hindustan Unilever Ltd |
PHD India |
| 4 |
Rin Career Ready Academy |
Hindustan Unilever Ltd |
PHD India |
| 5 |
PMKVY- A Call for Skill Development |
Cellular Operators Association of India (COAI) |
netCORE Solutions Pvt Ltd |
| 6 |
Tweet To Farmer |
Mother Dairy |
WATConsult |
|
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|
| B. Channel/Media Strategy |
| B1. Cross Media Integration |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Brooke Bond Red Label 6 Pack Band |
Hindustan Unilever Ltd |
Mindshare India |
| 2 |
Kurkure : Interrupt moments of "excessive sweetness" in family festival rituals with a spicy reminder from Kurkure- Why So Sweet?? |
Pepsico |
Mindshare India |
| 3 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
| 4 |
Kinderjoy Story Station |
Ferrero |
OMD India |
| 5 |
Citibank Festive_WhatsNewThisDiwali |
Citibank |
MEC Global |
|
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| B2. In-App Advertising |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
| 2 |
Star Sports - Pro Kabaddi 2, Le Panga..Le Panga |
Star India Pvt Ltd |
Mindshare India |
| 3 |
Wrangler Sun Shield |
VF Brands |
Carat Isobar/ Dentsu Aegis Network |
| 4 |
ABFSG - Mutual Funds : Conceptualized Infotainment, Delivered Entertainment |
Aditya Birla Group |
Mindshare India |
| 5 |
Gems - Angry Bird Campaign |
Mondelez International |
Carat Isobar/ Dentsu Aegis Network |
|
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| B3. Mobile Applications |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Lakme Makeup Pro |
Hindustan Unilever Ltd |
The Glitch |
| 2 |
Talentrack |
Fameposter Career Services Pvt Ltd |
Magnon eg+ |
| 3 |
Trails Of India |
Pulp Strategy Communications Pvt Ltd |
|
| 4 |
Mountain Dew : New channel launched by Mountain Dew on Hotstar and Saavn |
Pepsico |
Mindshare India |
| 5 |
India's first Open It Yourself Bank Account |
The Federal Bank Ltd |
FCB Ulka Advertising Pvt Ltd |
|
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| B4. Mobile Website |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Motorola Mobility India Pvt Ltd : Moto Spotlight - Spotlight on Wheels |
Lenovo Motorola |
Mindshare India |
| 2 |
Kurkure : Challenging the festival status-quo |
Pepsico |
Mindshare India |
| 3 |
Titan Company Limited E-Store |
Titan Company Ltd |
|
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| B5. Use of Social Media |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Pureit: Smartest Advertiser During IPL 2016 |
Hindustan Unilever Ltd |
PHD India |
| 2 |
Brooke Bond Red Label 6 Pack Band |
Hindustan Unilever Ltd |
Mindshare India |
| 3 |
Citibank Dining #WhatsOnYourPlate |
Citibank |
MEC Global |
| 4 |
Ariel India : Ariel Dads #ShareTheLoad |
P&G India |
Mediacom |
| 5 |
Star World : 'The GAME OF POWER' |
Star India Pvt Ltd |
Mindshare India |
|
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|
| C. Enabling Technologies |
| C1. Innovation |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Tata Motors : Made of Great - Messi Calling India |
Tata Motors Ltd |
SMG Convonix |
| 2 |
HUL Multibrand : Kheloge Toh Jeetoge |
Hindustan Unilever Ltd |
PHD India |
| 3 |
Active Wheel : Lo Kar Lo Baat |
Hindustan Unilever Ltd |
PHD India |
| 4 |
Zee Cinema : Zee Cine Awards Mobile Innovation |
Zee Entertainment Enterprises Ltd |
|
| 5 |
Citibank Dining #WhatsOnYourPlate Personalisation |
Citibank |
MEC Global |
|
|
|
|
| C3. Use of Rich Media / Video / Interactive Content |
| S.No. |
Entry Name |
Company |
Agency |
| 1 |
Lifebuoy Soap : Before IFTAR time, its LIFEBUOY time |
Hindustan Unilever Ltd |
Mindshare India |
| 2 |
STAR Plus : Dance+ |
Star India Pvt Ltd |
|
| 3 |
Citibank Dining_WhatsOnYourPlate |
Citibank |
MEC Global |
| 4 |
Gems : Angry Bird Campaign |
Mondelez International |
Carat Isobar/ Dentsu Aegis Network |
| 5 |
Cadbury Dairy Milk Silk : Valentine's Day - Say it with Silk |
Mondelez International |
Carat Isobar/ Dentsu Aegis Network |