| A. Category: Marketing Strategy |
| Brand Recall |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Active Wheel: Lo Kar Lo Baat |
Hindustan Unilever Ltd |
PHD India |
 |
| 2 |
Bajaj V : The Nation's Bike |
Bajaj Auto |
Indigo Consulting |
 |
| 3 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
 |
|
|
|
|
|
| Lead Generation |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Pureit : Smartest Advertiser During IPL 2016 |
Hindustan Unilever Ltd |
PHD India |
|
| 2 |
Airtel : How Airtel Used Digital to Launch 4G in India |
Bharti Airtel |
Performics |
|
| 3 |
Godrej Masterbrand : Free G Diwali Campaign |
Godrej Industries Ltd |
Madison Media |
|
|
|
|
|
|
| Launch of Product/Service |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Tiago - Fantastico Namehunt for Zica |
Tata Motors Ltd |
|
|
| 2 |
Castrol CRB Mini truck : How Castrol activated mini truck driver targeted only campaign. |
Castrol India Ltd |
Mindshare India |
|
| 3 |
Bajaj V : The Nation's Bike |
Bajaj Auto |
Indigo Consulting |
|
|
|
|
|
|
| Campaigns for Sales Promotion |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Godrej Masterbrand : Free G Diwali Campaign |
Godrej Industries Ltd |
Madison Media |
|
| 2 |
Cafe TC Liquor Ticker - The World's First Ad Ticker on WhatsApp |
Cafe TC |
Dentsu Webchutney |
|
|
|
|
|
|
| Relationship Building/Remarketing |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Castrol CRB Mini truck : How Castrol activated mini truck driver targeted only campaign. |
Castrol India Ltd |
Mindshare India |
|
| 2 |
Rin Career Ready Academy |
Hindustan Unilever Ltd |
PHD India |
|
| 3 |
Kinderjoy Story Station |
Ferrero |
OMD India |
|
|
|
|
|
|
| Best use of Apps/Games for Marketing |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
|
| 2 |
Dabur India : Dabur Real Juice |
Pokkt (Maiden Makerting India Pvt Ltd) |
Starcom Media Vest |
|
| 3 |
Tiago : When users #FueledUpTheTiago and created Asia's largest Playlist for The Road! |
Tata Motors Ltd |
|
|
|
|
|
|
|
| Most Effective Campaign/App for Consumer |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Trails Of India |
Pulp Strategy Communications Pvt Ltd |
|
|
| 2 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
|
| 3 |
Kinderjoy Story Station |
Ferrero |
OMD India |
|
|
|
|
|
|
| Social/Not For Profit Campaign |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
No Po Po : Honk less. Earn rewards. |
Maruti Suzuki |
Dentsu Webchutney |
|
| 2 |
HUL Multibrand : Swachh Aadat Swachh Bharat |
Hindustan Unilever Ltd |
PHD India |
|
| 3 |
PMKVY- A Call for Skill Development |
Cellular Operators Association of India (COAI) |
netCORE Solutions Pvt Ltd |
|
|
|
|
|
|
| B. Channel/Media Strategy |
| Cross Media Integration |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Kurkure : Why So Sweet?? |
Pepsico |
Mindshare India |
|
| 2 |
Brooke Bond Red Label 6 Pack Band |
Hindustan Unilever Ltd |
Mindshare India |
|
| 3 |
Idea Cellular : Powering the next Gen Internet Ready India |
Aditya Birla Group |
Mindshare India |
|
|
|
|
|
|
| In-App Advertising |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Gems - Angry Bird Campaign |
Mondelez International |
Carat Isobar/ Dentsu Aegis Network |
|
| 2 |
ABFSG - Mutual Funds : Conceptualized Infotainment, Delivered Entertainment |
Aditya Birla Group |
Mindshare India |
|
| 3 |
Wrangler Sun Shield |
VF Brands |
Carat Isobar/ Dentsu Aegis Network |
|
|
|
|
|
|
| Mobile Applications |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Lakme Makeup Pro |
Hindustan Unilever Ltd |
The Glitch |
|
| 2 |
India's first Open It Yourself Bank Account |
The Federal Bank Ltd |
FCB Ulka Advertising Pvt Ltd |
|
| Mobile Website |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Titan Company Limited E-Store |
Titan Company Ltd |
|
|
|
|
|
|
|
| Use of Social Media |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Star World : 'The GAME OF POWER' |
Star India Pvt Ltd |
Mindshare India |
|
|
|
|
|
|
| C. Enabling Technologies |
| VOOT Innovation |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Active Wheel : Lo Kar Lo Baat |
Hindustan Unilever Ltd |
PHD India |
|
| 2 |
HUL Multibrand : Kheloge Toh Jeetoge |
Hindustan Unilever Ltd |
PHD India |
|
|
|
|
|
|
| VOOT Use of Rich Media / Video / Interactive Content |
CLICK HERE TO WATCH CELEBRATION
|
| S.No. |
Entry Name |
Company |
Agency |
Metals |
| 1 |
Gems : Angry Bird Campaign |
Mondelez International |
Carat Isobar/ Dentsu Aegis Network |
|
| 2 |
Lifebuoy Soap : Before IFTAR time, its LIFEBUOY time |
Hindustan Unilever Ltd |
Mindshare India |
|
|
|
|
|
|
| D. Hall of Fame Awards |
|
| Mobile Person of the Year |
CLICK HERE TO WATCH CELEBRATION
|
| Vijay Shekhar Sharma, Founder, One97 & Paytm |
|
| Mobile Marketer of the Year |
CLICK HERE TO WATCH CELEBRATION
|
| Hindustan Unilever Ltd |
|
| Agency of the Year |
CLICK HERE TO WATCH CELEBRATION
|
| Mindshare India |
|