| A. Marketing Strategy |
| A1. Brand Recall |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Mirinda - #ReleaseThePressure |
BBDO INDIA |
| 2 |
Asian Paints - Home transformation on your fingertips |
Madison Media Group |
| 3 |
Iodex goes Ambush the geo-targeted way, but this time through Mobile media! |
Mindshare India |
| 4 |
Liva #NoFilterNeha Campaign |
Saavn |
| 5 |
Diageo India- Combating the consumer blindspot with mobile |
Mindshare India |
| 6 |
Nike -Da Da Ding |
Mindshare India |
| 7 |
Happydent Smile Please |
PHD India |
|
|
|
| A2. Lead Generation |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Iodex goes Ambush the geo-targeted way, but this time through Mobile media! |
Mindshare India |
| 2 |
GORB Zee Entertainment - Jaisa Mood Waisa Food |
Logicserve Digital Pvt. Ltd. |
| 3 |
Shop a day in advance – Public Holiday Sale |
BIG BAZAAR |
| 4 |
Digital India Home Delivered |
Reliance Jio Infocomm Limited |
| 5 |
fbb -#WorldShortsDay |
Social Kinnect |
|
|
|
| A3. Launch of Product/Service |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Asian Paints - Home transformation on your fingertips |
Madison Media Group |
| 2 |
Durex Jeans Campaign- Essential for when love happens |
Affle & Interactive Avenues |
| 3 |
Cornetto - Say the Unsaid.. |
Mindshare India |
| 4 |
Johnson & Johnson breaks all benchmarks with Baby Laundry Detergent Launch |
AdColony & Interactive Avenues |
| 5 |
Raymond Whites - iVideo Mobile |
iProspect |
| 6 |
TAMO Racemo - The car that took everybody for a ride |
The 120 Media Collective |
| 7 |
Doublemint -#StartSomethingFresh |
MediaCom Communications Pvt Ltd |
|
|
|
| A5. Best use of Apps/Games for Marketing |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Birla SunLife Mutual Fund -Ungli Uthao Paise Ko Jagao |
Mindshare India |
| 2 |
Idea Cellular -#LookLook India Hooked on Idea 4G |
Mindshare India |
| 3 |
Idea Cellular Limited -#Internet4All |
Mindshare India |
| 4 |
Mentos 360 Degree Game |
PHD India |
| 5 |
Cadbury Marvelous Creations -Marvelous Creations Augmented Reality |
Carat Isobar |
| 6 |
Apollo Tyres -Earn the Jersey |
WATConsult |
|
|
|
| A6. Most Effective Campaign/App for Consumer |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Voot Kids In Game Branding |
Viacom 18 Digital Ventures |
| 2 |
Good Knight - Fastcard ki Paathshala |
Mindshare India |
| 3 |
Nike -Da Da Ding |
Mindshare India |
| 4 |
Apollo Tyres -Earn the Jersey |
WATConsult |
| 5 |
W For Woman |
TCNS Clothing Company Private Limited |
| 6 |
Star Plus - Star Dopahar |
Mindshare India |
| 7 |
Flipkart Ads |
Flipkart Internet Pvt Ltd |
| 8 |
Jio Consumer Engagement & Journey to 100 Mn |
Reliance Jio |
|
|
|
| A7. Campaign To Drive Sales |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Emami - Trade Engagement Program for Sales Tracking |
Netcore Solutions Pvt. Ltd. |
| 2 |
Diageo India -Hic Hic Hurrah - How Diageo won in search |
Mindshare India |
| 3 |
Flipkart Ads |
Flipkart Internet Pvt Ltd |
| 4 |
MAHINDRA FIRST CHOICE WHEELS LTD. - ENGAGING GREEN SIM USERS WITH A 8X CONVERSIONS |
ISOBAR INDIA |
| 5 |
#DecideYourPrice |
BIG BAZAAR |
| 6 |
Smart Search |
BIG BAZAAR |
|
|
|
| B. Channel/Media Strategy |
| B1. Cross Media Integration |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Mirinda - Release the Pressure |
Mindshare India |
| 2 |
Nike- Da Da Ding |
Mindshare India |
| 3 |
Asian Paints -Home transformation on your fingertips |
Madison Media Group |
| 4 |
Star Plus Ek Nayi Soch |
Mindshare India |
| 5 |
Mcdowell's No.1- David vs Golliath 2.0 |
Mindshare India |
|
|
|
| B2. In-App Advertising |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Mirinda-Release the Pressure |
Mindshare India |
| 2 |
Nike - Da Da Ding |
Mindshare India |
| 3 |
BBLUNT - 50 shades of Kareena |
Mindshare India |
| 4 |
Fevikwik Gel- Total Control |
Madison Media Group |
| 5 |
Boost - How Boost used Data and Machine Learning to Identify kids online |
Mindshare India |
|
|
|
| B3. Mobile Applications |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Cornetto - Our Hearts Beat as One !! |
Mindshare India |
| 2 |
Apollo Tyres - Earn the Jersey |
WATConsult |
| 3 |
ABP Live App |
ABP News Network Pvt. Ltd. |
| 4 |
Idea Cellular Limited- #Internet4All |
Mindshare India |
| 5 |
Nickelodeon Sonic's ICONIC toon SHIVA |
Nickelodeon |
|
|
|
| B5. Use of Social Media |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Mirinda- Release the Pressure |
Mindshare India |
| 2 |
Pepsi- Liter Of Light |
Mindshare India |
| 3 |
Future Group Jealous 21 Free Jeans Day |
Social Kinnect |
| 4 |
Good Knight - Khulke Khelo Ghar ke baahar! |
Mindshare India |
| 5 |
Gionee Selfiestan Premier League |
Interactive Avenues Pvt. Ltd. |
|
|
|
| C. Enabling Technologies |
| C1. Innovation |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Release the Pressure |
Mindshare India |
| 2 |
Pizza Hut- 'Frictionless Consumer Journey On All Digital Assets' |
SingleInterface |
| 3 |
SaffolaLife- Chhote kadam |
Madison Media Group |
| 4 |
Cadbury - Discover the Marvels | Cadbury Marvellous Creations mobile marketing campaign |
Affle & Isobar |
| 5 |
Diageo India - Combating the consumer blindspot with mobile |
Mindshare India |
|
|
|
| C2. Use of Rich Media / Video / Interactive Content |
| S.NO. |
Entry Name |
Entrant Company |
| 1 |
Dove - Challenging the Beauty Stereotype |
Mindshare India |
| 2 |
Boost- How Boost used Data and Machine Learning to Identify kids online |
Mindshare India |
| 3 |
Cornetto - Say the Unsaid.. |
Mindshare India |
| 4 |
Good Knight- Fastcard ki Paathshala |
Mindshare India |
| 5 |
Nike - WHEN TINDER SWIPED RIGHT FOR NIKE ! |
Mindshare India |
| 6 |
Mirinda - #ReleaseThePressure |
BBDO INDIA |
| 7 |
Flipkart Never Go Low Campaign |
mCanvas Advertising Pvt. Ltd. |