| A. Marketing Strategy |
| A1. Brand Recall |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Home transformation on your fingertips |
Asian Paints |
Madison Media Group |
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| 2 |
Iodex goes Ambush the geo-targeted way, but this time through Mobile media! |
GlaxoSmithKline Consumer Healthcare Ltd |
Mindshare India |
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| 3 |
Combating the consumer blindspot with mobile |
Diageo India |
Mindshare India |
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| A2. Lead Generation |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Iodex goes Ambush the geo-targeted way, but this time through Mobile media! |
GlaxoSmithKline Consumer Healthcare Ltd |
Mindshare India |
|
| 2 |
GORB- Jaisa Mood Waisa Food |
Zee Entertainment Enterprises Ltd. |
Logicserve Digital Pvt. Ltd. |
|
| 3 |
Digital India Home Delivered |
Reliance Group |
Reliance Jio Infocomm Ltd |
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| A3. Launch of Product/Service |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Doublemint #StartSomethingFresh |
Wrigley India Pvt Ltd |
MediaCom Communications Pvt Ltd |
|
| 2 |
Johnson & Johnson breaks all benchmarks with Baby Laundry Detergent Launch |
Johnson & Johnson |
AdColony & Interactive Avenues |
|
| 3 |
TAMO Racemo - The car that took everybody for a ride |
TATA Motors |
The 120 Media Collective |
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| A4. Relationship Building/Remarketing |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
With You Hamesha |
Mahindra & Mahindra |
Mahindra & Mahindra |
|
| 2 |
Mirinda #ReleaseThePressure |
PepsiCo India |
BBDO INDIA |
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| A5. Best use of Apps/Games for Marketing |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Idea Cellular #Internet4All |
Aditya Birla Group |
Mindshare India |
|
| 2 |
Cadbury - Marvelous Creations Augmented Reality |
Mondelez India |
Carat Isobar |
|
| 3 |
Earn the Jersey |
Apollo Tyres Ltd |
WATConsult |
|
| 4 |
Birla SunLife Mutual Fund - Ungli Uthao Paise Ko Jagao |
Aditya Birla Group |
Mindshare India |
|
| A6. Most Effective App for Consumer |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
W For Woman |
TCNS Clothing Company Pvt Ltd |
TCNS Clothing Company Pvt Ltd |
|
| 2 |
Star Plus - Star Dopahar |
Star India Pvt Ltd |
Mindshare India |
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| A7. Campaign To Drive Sales |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Mahindra First Choice - Engaging Green Sim Users with a 8X Conversions |
Mahindra & Mahindra |
Isobar India |
|
| 2 |
BIG BAZAAR #DecideYourPrice |
Future Group |
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| 3 |
Hic Hic Hurrah - How Diageo won in search |
Diageo India |
Mindshare India |
|
| A8. Gender Equity |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Vivo - Be Bold for change |
BBK Electronics |
Vivo |
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| 2 |
Star Plus - Ek Nayi Soch |
Star India Pvt Ltd |
Mindshare India |
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| B. Channel/Media Strategy |
| B1. Cross Media Integration |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Home transformation on your fingertips |
Asian Paints |
Madison Media Group |
|
| 2 |
Mcdowell's No.1 - David vs Golliath 2.0 |
Diageo India |
Mindshare India |
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| B2. In-App Advertising |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
BBLUNT - 50 shades of Kareena |
Godrej Consumer Products Ltd |
Mindshare India |
|
| 2 |
How Boost used Data and Machine Learning to Identify kids online |
GlaxoSmithKline Consumer Healthcare Ltd |
Mindshare India |
|
| 3 |
Da Da Ding |
Nike |
Mindshare India |
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| 4 |
Fevikwik Gel - Total Control |
Pidilite Industries Ltd |
Madison Media Group |
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| B3. Mobile Applications |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Idea Cellular - #Internet4All |
Aditya Birla Group |
Mindshare India |
|
| 2 |
Earn the Jersey |
Apollo Tyres Ltd |
WATConsult |
|
| 3 |
Nickelodeon Sonic's ICONIC toon SHIVA |
Viacom 18 Media Pvt Ltd |
Nickelodeon |
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| B4. Mobile Website |
|
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
BeBeautiful- All things Beautiful |
Hindustan Unilever Ltd |
The 120 Media Collective |
|
| 2 |
Mahindra Mutual Fund - Voice Enabled Optimization |
Mahindra & Mahindra |
Sparkt |
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| B5. Use of Social Media |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
Pepsi - Liter Of Light |
PepsiCo India |
Mindshare India |
|
| 2 |
Gionee Selfiestan Premier League |
Gionee India Pvt Ltd |
Interactive Avenues Pvt Ltd |
|
| 3 |
Mirinda - Release the Pressure |
PepsiCo India |
Mindshare India |
|
| 4 |
Good Knight Fabric Roll on - Khulke Khelo Ghar ke baahar! |
Godrej Consumer Products Ltd |
Mindshare India |
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| C. Enabling Technologies |
| C1. Innovation |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
SaffolaLife - Chhote kadam |
Marico Industries Ltd |
Madison Media Group |
|
| 2 |
Cadbury Marvellous Creations - Discover the Marvels |
Mondelez India |
Affle & Isobar |
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| C2. Use of Rich Media / Video / Interactive Content |
| S.NO. |
Campaign |
Brand |
Company |
Metals |
| 1 |
NIKE - When Tinder Swiped Right For NIKE ! |
Nike |
Mindshare India |
|
| 2 |
Dove - Challenging the Beauty Stereotype |
Hindustan Unilever Ltd |
Mindshare India |
|
| 3 |
Mirinda - Release the Pressure |
PepsiCo India |
BBDO INDIA |
|
| 4 |
How Boost used Data and Machine Learning to Identify kids online |
GlaxoSmithKline Consumer Healthcare Ltd |
Mindshare India |
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| D2. Mobile Marketer of the Year |
| GlaxoSmithKline Consumer Healthcare Ltd |
| D3. Agency of the Year |
| Mindshare India |
| D4. Mobile Person of the Year |
| Ashish Hemrajani, BookMyShow |