Mobivity : Mobile Creativity

With mobile fast becoming the preferred screen - creatives in mobile become increasingly important to grab the fleeting attention of the consumers. Personalisation, short form videos and the agility to adapt to the fast changing scenarios can define a winner in the mobile marketing world. From making use of mobile rich media, differentiating between mobile web and mobile app adverts to the best practises in creating a mobile video that over rides all other media are just a few pointed topics the Maddies 2017 conference hopes to unveil .

This can further delve into individual panel/slots on

  • Cross screen Video Adreceptivity
  • Mobile Ad blocking & Ad Fraud
  • Mobile data, programmatic buying and rich media
  • Virtual Reality


  • Networking High Tea & Registration
    05.30 pm 06.30 pm
  • Introduction by Suparnaa Chadda, Editorial Consultant & Event Curator, exchange4media Group
    06.45 pm 06.50 pm
  • Welcome Address by Nawal Ahuja, Co-founder & Director, exchange4media Group
    06.50 pm 07.00 pm
  • Fire Side Chat of Uday Sodhi, ‎Executive Vice President & Head - Digital Business, Sony Pictures Networks India with Annurag Batra, Chairman & Editor-in-chief, BW | Bussinessworld & e4m Group
    07.00 pm 07.15 pm
  • Keynote Address by Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. on MOBIVITY : MOBILE CREATIVITY | MOBILE EUREKA MOMENTS
    07.15 pm 07.40 pm
  • Unveiling of Mobile Advertising Report.
    07.40 pm 07.45 pm
  • Jury Chair Address by Tarun Chugh, MD & CEO at Bajaj Allianz Life Insurance Co. Ltd.
    07.45 pm 08:00 pm
  • Gala Awards Ceremony followed by Dinner & Cocktails
    08:00 pm onwards

About the Group