Mobivity : Mobile Creativity
With mobile fast becoming the preferred screen - creatives in mobile become increasingly important to grab the fleeting attention of the consumers. Personalisation, short form videos and the agility to adapt to the fast changing scenarios can define a winner in the mobile marketing world. From making use of mobile rich media, differentiating between mobile web and mobile app adverts to the best practises in creating a mobile video that over rides all other media are just a few pointed topics the Maddies 2017 conference hopes to unveil .
This can further delve into individual panel/slots on
- Cross screen Video Adreceptivity
- Mobile Ad blocking & Ad Fraud
- Mobile data, programmatic buying and rich media
- Virtual Reality