Mobivity : Mobile Creativity

With mobile fast becoming the preferred screen - creatives in mobile become increasingly important to grab the fleeting attention of the consumers. Personalisation, short form videos and the agility to adapt to the fast changing scenarios can define a winner in the mobile marketing world. From making use of mobile rich media, differentiating between mobile web and mobile app adverts to the best practises in creating a mobile video that over rides all other media are just a few pointed topics the Maddies 2017 conference hopes to unveil .

This can further delve into individual panel/slots on

• Cross screen Video Adreceptivity
• Mobile Ad blocking & Ad Fraud
• Mobile data, programmatic buying and rich media
• Virtual Reality