exchange4media formulated the Indian Digital Media Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital media space... specifically, internet, mobile, gaming, social media and the blogosphere.
Managing Director & Area General Manager - ISC
GlaxoSmithKline Consumer Healthcare
"Regional language content has huge headroom for growth in India especially with regional search coming in on Google and these are some opportunities that are still left unexplored in the Indian digital medium."
Oracle Marketing Cloud
"Excessive obsession with performance and ROI and not focusing on consumer experience plagues digital media in India today. If we fix consumer experience, engagement and journey, rest will automatically start delivering."
Mentor and Consultant
"We will see greater use of social videos to communicate authentically with consumers. There is potential for more effective use of AR/VR for engagement, bots & AI for managing relationships, OTT & more original ‘seamless’ content for building relationships."
"The synergy between ecommerce and digital media needs to develop in India. Many young people use internet a lot, the growth numbers are staggering. Yet technology is not available for all which is a great pity."
Head Of Marketing
Franklin Templeton Investments
"There is a gap in the pace at which technology is evolving and the ability for marketers to leverage it. Platform owners like Google, Facebook, LinkedIn etc. will have to take ownership of strengthening the intellectual capital of the ecosystem."
Associate Vice President
"My digital guru is Bill Gates. His posts are informative, about someone or something, Laced with humour and has no self promotion."
Chief Integration Officer - South Asia
The Leo Burnett Group
"Digital is still a nascent practice, it’s only about 10 years old here. To expect AR and VR and other innovations to take off is unrealistic because we don’t have the infrastructure..."
Director Marketing & Chief Digital Officer
Max Life Insurance
1.Measurement mechanisms aren’t robust and ability to audit is limited.
2.Not enough effort is being put into triangulating the Message, Media& Audience – these three need to be in-sync for marketing to work!
Co Founder CEO
"India is still plagued by dubious advertising ROI and poor accountability especially amongst ad networks. In the end this causes advertisers to focus their spends on a few international platforms"
"Digital medium is beyond smart phones, and would include aspects of internet, mobile devices and telecommunication applications. In my view, we are still scratching the surface on such basic aspects of Digital, and marketers are over-obsessed with smart phones."
"The person who I look up to as a big influencer for digital has been and continues to be Mark Zuckerberg. Facebook has impacted society and geo-political situation globally. It has changed the way humans think, act and communicate forever."
Value 360 Communications
"Guy Kawasaki. He's a phenomenal marketer, visionary, adventurer and someone who has inspired a lot of people with his unique approach to marketing – which he calls 'selling'. His unconventional approach to the concept of building brands..."
Founder & CEO
K Webmaker Digital Agency
"I think 'internet' on the whole is the influence itself. The internet has literally transformed this Big planet into a Small world. Kudos to VSNL for formally launching the internet in India in 1995 - just over 20 years and it's brought a complete Digital change in the way we live."
Head of Marketing
J.K. Helene Curtis Ltd
It has to be Mr. Modi. I truly admire his digital marketing ability whether during the elections or even now when he is truly transforming all Government departments from manual to digital.
Chairman and CEO
Kenscio Digital Marketing
Ann Handley of Marketing profs is one of the very few experts that I look upto. The way she has reshaped the horizon of digital content marketing is truly marvelous.
Head of Brand & Marketing
Standard Chartered India
The Uber app is a one of the most convenient and user friendly utility based apps that I used in recent times that has revolutionized travel within the city. It has several features such as choice of type of car (including the new SUV feature), near accurate...
Not at all. If anything it will only move it upwards. Most IOT devices use the consumer's mobile device as a hub (to setup, customize, send info, etc). This will feed more info to the mobile eco system to target ads better.
Chief Marketing Officer
Titan Industries Ltd
I cannot name any one individual or influencer but I have always been amazed by the ease of the younger generation in the digital domain. My kids have been digital natives and am always learning new things from them.
The app I use most frequently is my Calendar and Mail apps. Besides my (native) calendar app, frequently used apps include Whatsapp, Facebook and Twitter and I use a few business tools like Asana, Trello, and Slack frequently.....
Sunil Kumar Sharma
Associate Director, Consumer Tyre Business
Content is what drives digital as a medium – sounds like a clichéd statement. However what differentiates digital from any other medium is the equal opportunity it provides to all. Being a medium with high measurability (almost instant)....
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