Jitendra Gupta
MD/Founder, Citrus Payments, MD, PayU India

Jitendra was Founder and MD of Citrus Pay, a leading digital payments company in India. Post acquisition of Citrus Pay by Naspers, he leads the consumer businesses at the combined entity, PayU India, as their Managing Director.

He has more than 12 years of work experience in banking and financialservices industry and considered an expert in payments industry. Prior to Citrus, he was working with ICICI bank for 7 years, wherein he was part of founding team of Retail cross sell and Investment banking division in the bank. During his last stint with the bank, he led the whole initiative of stitching a joint venture between ICICI bank and First Data in Indian market. This was a unique JV ever done between a bank and an independent payments company.

In last 4 years, he has grown Citrus in to 300 member+ strong team. Citrus counted its investors base from Sequoia Capital and E-context Japan to Ascent Capital in Series C round. He also led Citrus to the largest all-cash deal in the fintech space in India, with the acquisition of Citrus by Naspers Group in September 2016.

He graduated from Sydenham College, Mumbai and is a qualified Chartered Accountant

Hitesh Rajwani
Head, Social Samosa

Hitesh Rajwani heads Social Samosa, an online publication reporting insights, trends and breaking stories on social media marketing.

An MBA graduate from Symbiosis and an economics major, Hitesh holds prime expertise in digital marketing strategy, brand management and experiential marketing. A passion maven and a self-motivated entrepreneur, he has co-founded a couple of ventures. He is the founder and architect of India’s First Décor Influencer Awards and Social Samosa 30 Under 30

He propounded the theory of ‘The Social Moment of Truth’; his areas of interest include social commerce, digital intellectual properties and hyper local commerce. His innate interests in building digital IP’s has propelled him to build exclusive properties at Social Samosa.

Over the years, he has consulted small medium businesses with their social media marketing strategy and handled online marketing mandates for various brands. His varied exposure is a testimony to his wide array of skills that range across marketing, communications and business development.

About Social Samosa

Social Samosa is an Online Media Publication which covers the Social Media Landscape in India. The publication reports insights, trends, breaking stories on social media along with campaign reviews, case studies and expert posts from industry practitioners.

Over the years, Social Samosa has enabled the industry with information symmetry and best practice benchmarking. The Portal promotes and facilitates data-driven digital marketing. We envisage the importance of content marketing and devising digital intellectual properties. Our vision is to build and empower an ecosystem where brands, agencies, tools and talent learn from the shared knowledge base and work towards developing a thriving industry.

Laura Crimmons
Communications Director, Branded3

Laura is Branded3’s Communications Director, having started the PR team at the agency in 2012 she now oversees PR, Social Media, Content, Design & Front-end Dev. With extensive SEO and social media knowledge, and experience in both traditional and digital PR, Laura knows how to create and execute campaigns which deliver multiple online benefits.

Laura is a regular trainer and speaker at industry events such as Learn Inbound, SAScon and BrightonSEO, where she has delivered the link building/Digital PR training since 2013. Laura also regularly contributes to and is featured in industry publications such as Hubspot expert tips presentations, PRMoment and State of Digital. She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2017 50 Women in Digital Under 30 and has also judged the PRWeek Awards.

Laura has led campaigns for Branded3’s clients that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Prabhakar Tiwari
Founder CEO, The MargDarshak Inc

PT leads his own full-service business solutions startup The MargDarshak Inc. TMD Inc exists to serve the cause of entrepreneurship across StartUps, SMEs & Corporates setups, so as to offer decisive, speedy and cost effective one-stop business solutions at massive scale across the World. Currently TMD Inc works with corporates like Patanjali, Startups like CrownIt and SMEs like Elite Technologies.

Earlier PT was the Chief Marketing Officer at PayU Payments Limited responsible for PayUmoney, PayUbiz and PayUprime divisions focused on B2C & B2B business marketing projects.

Prior to this, PT worked as GM – Marketing for Passenger, Brand & Shoppe portfolio in CEAT Ltd. CEAT campaigns have won many awards including Effies, Emvies, Abby’s under his leadership.

PT started his sales and marketing career with classical FMCG setup of Marico Ltd, where he held different positions of increasing responsibility in marketing and sales functions for 5 years. Post Marico stint, he launched blockbuster brands of Danone dairy, World’s No. 1 fresh dairy company, in India as their Head Marketing for the startup.

PT, an active member of many CMO Peer Group Forums, has contributed to the marketing fraternity, as the jury member for many awards including Effies, Emvies, Impact etc and through panel discussions/ speaker assignments.

Regarding his academic credentials, he's B-school batch of 2004 from IIM Bangalore. He won J&J award for excellence in marketing as marketing topper of his IIMB batch.

He is passionate about new learnings, story-telling and public speaking. He does voluntary work with Isha Foundation and Landmark Education in his free time.

Lloyd Mathias
Marketing Director Consumer PC's, Asia Pacific Japan, HP

Lloyd Mathias is the Marketing Director for HP’s Consumer PC business across Asia-Pacific & Japan region.

Prior to joining HP in May 2014, Lloyd co-founded GreenBean Ventures an advisory that helped accelerate growth for early stage companies in the technology & telecom domain.

Lloyd was instrumental in the launch of Tata Docomo as President, & Chief Marketing Officer of Tata Docomo, between 2008 & 2011.

Between, 2005-2008, Lloyd was the Senior Director, Sales & Distribution for Motorola Inc. South Asia.

Lloyd had his basic grounding in consumer goods spending 12 years with PepsiCo. His last role was Executive VP Marketing for PepsiCo India’s beverage business.

Lloyd is a science graduate from St. Xavier’s College, Bombay & has an MBA from the University of Bombay.

In 2007 he named among the worlds top 15 marketers, by Inter national list magazine – a list that celebrates those international marketers behind outstanding cross border campaigns.

Prashanth Challapalli
Chief Integration Officer - South Asia, The Leo Burnett Group

Analog Heart. Digital Soul. Multi-award winning brand strategist. Team builder. Love Advertising, Single Malts, Beer and Books.

As the Chief Integration Officer of The Leo Burnett Group, South Asia, operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content is my key role. The larger mandate is to integrate offerings across Leo Burnett, Orchard, Indigo Digital, Arc Worldwide, Prodigious within the Leo Burnett Group for the South Asia market as well as Publicis.Communications India which includes agencies like Publicis Ambience, Publicis Capital, Publicis Beehive and MSL Group. I am also a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all Publicis Communications clients.

In my 19 years across the hospitality, space selling, advertising, entertainment and digital industries, I have built two heavily awarded digital agencies from the ground up. I have managed teams ranging from 5 to 100 cross functional specialists, launched and built brands both in the offline and online mediums and have been instrumental in inspiring work that has driven business for my clients and won accolades at national and international award festivals for my agencies.

Across my experiences, I have learnt that Data can yield rich behavior insights. Content should be inspired by Culture. Context should drive Conversations. Technology should give Creativity wings to fly. I love working with people and building teams that are excellence driven. I am a strong believer in the fact that brands today don’t need a digital strategy. They need a strategy for a digital world. This calls for a fundamentally new approach to brand building that also impacts business strategy.

Rob Aalders
Serial Entrepreneur

Rob Aalders is a serial entrepreneur managing six companies varying from coaching stock traders, business owners and a logistics coach for companies wanting to set up modern e-commerce facilities. The latest company is an internet marketing company which helps entrepreneurs of small and medium sized companies gain more expertise on on-line marketing activities. The company is also a Diamond Partner for SALES manago in the Netherlands whereby a comprehensive automated internet marketing platform helps these entrepreneurs.

My roots in the stock markets stem from 2013 when I immersed myself into learning how to earn an income from trading on a daily basis. This provided me with the tools to gain large financial capital and secured my future. With the knowledge I gained here I was able to transfer sound financial principles to my businesses.

Internet marketing helped me with my on-line commercial activities and now I coach and train many people in the fields of marketing, sales and business development on the internet.

From offices in Amsterdam and Rotterdam regular seminars and workshops are given so that people and companies learn about the advantages of automated internet marketing, sales funnels and the creation of content so that the system works for them.