| A. WEB |
| A.1 Best Banners -Single/ Campaign |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
HP Printer Dynamic Banner |
Hewlett-Packard |
Magnon eg+ |
Bronze |
| 2 |
Max Life Insurance - The Smart Display Banner |
Max Life Insurance Company Ltd |
iProspect |
Silver |
| 3 |
SaffolaLife - Time-targeted banners that help you care for your heart |
Marico Ltd |
Madison Communications Pvt Ltd |
Gold |
| A.2 Best Banners - Rich Media With or Without Video |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Hotstar - Creative Automation For Olympics On Hotstar |
Novi Digital Pvt. Ltd. |
Performics.Resultrix |
Bronze |
| 2 |
Godrej Greens - Feel the Greens |
Godrej Properties |
Madison Communications Pvt Ltd |
Silver |
| 3 |
#BaarishKoAaneDo Rich Media Innovation |
Asian Paints |
Tonic Media |
Gold |
| A.3 Best Benchmark Content/ Branded Content |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Johnson's Baby - Johnson and Johnson's Best for Baby |
Johnson and Johnson |
Interactive Avenues Pvt. Ltd. |
Silver |
| 2 |
Godrej HIT FIK - Burn, Shoot or Stab? 101 Ways to Kill |
Godrej Consumer Product Ltd |
Mindshare India |
Silver |
| 3 |
Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book |
Wrigley India Pvt Ltd |
MediaCom Communications Pvt Ltd |
Gold |
| A.4 Best Website/ Microsite |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Rin Radiant - Rin Career Ready Academy |
Hindustan Unilever Ltd |
DigitasLBi India |
Bronze |
| 2 |
How Asian Paints broke out of the cans and onto the décor scene |
Asian Paints |
Interactive Avenues Pvt. Ltd. |
Silver |
| 3 |
Girl in the City |
Castrol India Pvt Ltd |
Mindshare India |
Gold |
| A.5 Best Use of Web Based Games |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Khel Kabaddi |
Star India Pvt. Ltd. |
Star Sports India |
Bronze |
| 2 |
Idea - Internet4All |
Idea Cellular |
Mindshare India |
Gold |
| A.6 Best Campaign- Online Advertising |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
BajajV - The Nation's Bike - 11,000 units sold on Day 1 |
Bajaj Auto Ltd. |
Indigo Consulting |
Bronze |
| 2 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Silver |
| 3 |
Parents of Fertility |
Merck |
WATConsult |
Gold |
| A.7 Best Digital Direct Response Campaign |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Celebrating Coca-Cola Moments on Jio Chat |
Coca-Cola India Pvt. Ltd |
Interactive Avenues Pvt. Ltd. |
Bronze |
| 2 |
Godrej Greens - Feel the Greens |
Godrej Properties |
Madison Communications Pvt Ltd |
Silver |
| 3 |
Aristocrat - On Air with Aristocrat - When cricketers turned luggage experts |
VIP Industries |
ibs |
Gold |
| B.MOBILE AND TABLETS |
| B.1 Best Use of WAP /Html/ Other Sites for Mobiles |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Kabaddi World Cup |
Star India Pvt. Ltd. |
Star Sports India |
Bronze |
| 2 |
BeBeautiful - All Things Beautiful! |
Hindustan Unilever Ltd |
The 120 Media Collective |
Silver |
| 3 |
HDFC Life - AapkiZaroorat Hai - Accidents Don't Come Calling |
HDFC Standard Life |
Performics.Resultrix |
Gold |
|
|
|
|
|
| B.2 Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc. |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Brand360 - Digital Marketing Dashboard |
White Label Agencies |
eBrandz Solutions |
Silver |
| 2 |
Vkaao, India's First Theatre-on-Demand Platform |
PVR Cinemas |
Indigo Consulting |
Silver |
| 3 |
Instappy |
Pulp Strategy Communications Pvt Ltd |
Pulp Strategy Communications Pvt Ltd |
Gold |
| B.3 Strongest Community Engagement |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Taj Mahal Tea- How Taj Mahal found a friend to say "Wah Taj"!! |
Hindustan Unilever Ltd |
PHD India |
Bronze |
| 2 |
Celebrating Coca-Cola Moments on Jio Chat |
Coca-Cola India Pvt. Ltd |
Interactive Avenues Pvt. Ltd. |
Silver |
| 3 |
Nutralite - World's First Healthgram |
Zydus Wellness |
Tonic Media |
Gold |
| B.4 Best Innovation in Mobile Marketing |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
STAR PLUS | P.O.W. - Bandi Yuddh Ke |
Star India Pvt. Ltd. |
Sparkt Pvt. Ltd. |
Bronze |
| 2 |
Horlicks - Winning hearts in a Media Dark region with Branded Call Prompts |
GSK |
PHD India |
Silver |
| 3 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Gold |
| B.5 Best Campaign- Use of Mobile |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Cornetto - Cupid for the Stupid |
Hindustan Unilever Ltd |
PHD India |
Bronze |
| 2 |
Maruti Suzuki - Maruti Alto - Your First Car on Google Maps |
Suzuki Motor Corporation |
Isobar India |
Silver |
| 3 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Gold |
| C. SOCIAL MEDIA |
| C.1 Best Use of Social Networks |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Dell Campassador Program |
Dell India Pvt Ltd |
Dell India |
Silver |
| 2 |
Nestle Kit Kat - Twitter takes a break with KitKat |
Nestle India |
Performics |
Gold |
| C.2 Best Use of Blogs |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Paytm Blog |
Paytm |
Paytm |
Bronze |
| 2 |
HCL Blogs - The new platform for driving brand value and social conversations |
HCL Technologies Ltd. |
HCL Technologies Ltd. |
Silver |
| 3 |
Quaker - When Quaker Oats became the 'Taste of India' |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Gold |
| C.3 Best Use of Videos |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Quaker - When Quaker Oats became the 'Taste of India' |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Bronze |
| 2 |
Star Plus - Nayi Soch |
Star India Pvt Ltd |
Mindshare India |
Silver |
| 3 |
SoSorry |
India Today Group |
India Today Group |
Gold |
| C.4 Most Effective Social Listening |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Tata Sky - Family Jingalala - Response Strategy |
Tata Sky DTH (India) |
Chimp&Zinc |
Bronze |
| 2 |
How Jio trumped the competition through nimble listening |
Reliance Jio Infocomm Ltd. |
Indigo Consulting and Digitas LBI |
Silver |
| 3 |
More than just social listening... at a scale of 100 million!!! |
Reliance Jio Infocomm Ltd |
Reliance Jio Infocomm Ltd |
Gold |
| C.5 Most Effective Use of Digital Analytics |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Combating the consumer blind spot with the mobile phone |
USL Diageo |
Mindshare India |
Bronze |
| 2 |
Pepsi - When Pepsi decided to celebrate extended Diwali |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Silver |
| 3 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Gold |
| D. SEARCH AND PPC CAMPAIGNS |
| D.1 Best SEO for Website / Universal Search Ranking |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Dominating Google with non-brand keywords |
UTI Mutual Fund |
Indigo Consulting |
Bronze |
| 2 |
Pizza Hut - Pizza "Near Me" - First QSR chain to go hyperlocal !! |
Yum Restaurants India Pvt Ltd. |
Single Interface |
Silver |
| 3 |
Winning the SEO Game |
Myntra |
iProspect |
Gold |
| D.2 Best PPC |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Kickstart with Kotak Securities |
Kotak Securities |
Performics.Convonix |
Bronze |
| 2 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Silver |
| 3 |
100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man |
Indiabulls Housing Finance Ltd. |
LIQVD ASIA |
Gold |
| D.3 Best SEM Strategy |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
First Ever Integration Of Paid and Organic Campaigns |
MSIL |
Isobar India |
Bronze |
| 2 |
Digibank by DBS Bank - Truly Unskippable Ads |
DBS bank |
WATConsult |
Silver |
| 3 |
Hindi search ads for the first time in India |
Asian Paints |
Madison Communications Pvt Ltd |
Gold |
| E. SPECIAL AWARDS |
| E.1 Best Integrated Media Campaign - Product/ Services |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Girl in the City |
Castrol India Pvt Ltd |
Mindshare India |
Silver |
| 2 |
BajajV - The Nation's Bike - 11,000 units sold on Day 1 |
Bajaj Auto Ltd. |
Indigo Consulting |
Gold |
| E.2 Best Integrated Media Campaign - Corporate |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
I am Team India - Rio Olympics Campaign |
Edelweiss Group |
SocioSquares |
Silver |
| 2 |
Star Plus - Nayi Soch |
Star India Pvt Ltd |
Mindshare India |
Gold |
| E.3 Best Integrated Media Campaign - Social Cause |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Bronze |
| 2 |
Nestle - #EducateTheGirlChild |
Nestle India |
Performics |
Silver |
| 3 |
When Pepsi decided to celebrate extended Diwali |
PepsiCo India Holdings Pvt. Ltd. |
Mindshare India |
Gold |
| E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
STAR PLUS | P.O.W. - Bandi Yuddh Ke |
Star India Pvt Ltd |
Sparkt Pvt. Ltd. |
Silver |
| 2 |
Pro Kabaddi 3 & 4 |
Star India Pvt Ltd |
Star Sports India |
Gold |
| E.5 Best Video Advertising - Content |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Reebok - Fit To Fight |
Reebok India |
Isobar India |
Silver |
| 2 |
Titan Watches India - #BreakTheBias Digital Advertising Campaign |
Titan Company India |
22 feet Tribal |
Gold |
| E.6 Best use of Native Advertising |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book |
Wrigley India Pvt Ltd |
MediaCom Communications Pvt Ltd |
Silver |
| 2 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Gold |
| E.7 Gender Sensitive |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Dainik Bhaskar - Sometimes being stubborn is necessary! |
D B Corp Ltd. |
Tonic Media |
Silver |
| 2 |
Titan Watches India - #BreakTheBias Digital Advertising Campaign |
Titan Company India |
22 feet Tribal |
Gold |
| E.8 Campaign with the Best ROI |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Aquaguard - When Aquaguard delivered Faster Than Dominos! |
Eureka Forbes |
MEC - GroupM |
Silver |
| 2 |
Digital India, Home Delivered to 1.4 Million Subscribers in 140 Days |
Reliance Jio Infocomm Ltd |
Indigo Consulting and Digitas LBI |
Gold |
| E.9 Best Digital Innovation |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Vkaao, India's First Theatre-on-Demand Platform |
PVR Pictures Ltd |
Indigo Consulting |
Silver |
| 2 |
How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions |
BMW India |
Isobar India |
Gold |
| E.10 Best Use of Technology |
| S.NO. |
SHORTLISTED ENTRIES |
CLIENT |
ENTRANT COMPANY |
METAL |
| 1 |
Pocket Dentist |
Colgate Palmolive |
Red Fuse Communications |
Silver |
| 2 |
Industry's First Google Stack Campaign |
Tata DoCoMo |
Performics.Resultrix |
Gold |
| E.11 IDMA 2017 Person of the Year |
| Amit Agarwal, Amazon India |
| F. Hall of Fame Awards |
| Best Digital and Social Media Advertiser |
| Star India Pvt Ltd |
| Best Advertiser on Mobile |
| Colgate Palmolive |
| Best Digital and Social Media Agency of the Year |
| Mindshare India |
| Best Mobile Media Agency of the Year |
| Red Fuse Communications |