IDMA 2017 TOP5

A. WEB
A.1 Best Banners -Single/ Campaign
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 SaffolaLife - Time-targeted banners that help you care for your heart Marico Limited Madison Communications Pvt Ltd
2 Fivikwik Gel - Total Control Pidilite Madison Communications Pvt Ltd
3 Hewlett Packard - HP Printer Dynamic Banner Hewlett-Packard Company Magnon eg+
4 Star Sports India - One Big Blue for 2016 Kabaddi World Cup Star India Pvt. Ltd. Star Sports India
5 Max Life Insurance - The Smart Display Banner Max Life Insurance Company Ltd iProspect
       
       
A.2 Best Banners - Rich Media With or Without Video
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Hotstar - Creative Automation For Olympics On Hotstar Novi Digital Pvt. Ltd. Performics.Resultrix
2 Godrej Greens - Feel the Greens Godrej Properties Madison Communications Pvt Ltd
3 Asian Paints - #BaarishKoAaneDo Rich Media Innovation Asian Paints Tonic Media
4 Asian Paints - Home Transformation on your Fingertips Asian Paints Madison Communications Pvt Ltd
5 Jaguar F-Pace - Jaguar #SetThePace Jaguar Land Rover Mindshare India
       
       
A.3 Best Benchmark Content/ Branded Content
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Bajaj Auto Ltd. - Mission Vikrant 71 - A search for our war heroes BajajV Indigo Systems & Technology (I) Pvt. Ltd.
2 Johnson's Baby - Johnson and Johnson's Best for Baby Johnson and Johnson Interactive Avenues Pvt. Ltd.
3 Godrej HIT FIK - Burn, Shoot or Stab? 101 Ways to Kill Godrej Consumer Product Limited Mindshare India
4 Motorola - An Ad For An Ad Lenovo Group Ltd. Mindshare India
5 Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book Wrigley India Pvt Ltd MediaCom Communications Pvt Ltd
6 Pocket Dentist Colgate Palmolive Red Fuse Communications
7 Kamasutra Condoms Raymond Group Madison Communications Pvt Ltd
       
       
A.4 Best Website/ Microsite
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 FYI TV18 - #KuchBhiPoochhofy FYI TV18 FYI TV18
2 Rin Radiant - Rin Career Ready Academy Hindustan Unilever Ltd DigitasLBi India
3 World's first mutli-brand paperless platform for instant approval of financial products. BankBazaar BankBazaar
4 Paisabazaar Marketing and Consulting Private Ltd. - Paisabazaar.com Paisabazaar.com Paisabazaar Marketing and Consulting Pvt. Ltd.
5 Asian Paints - How Asian Paints broke out of the cans and onto the décor scene Asian Paints Interactive Avenues Pvt. Ltd.
6 Castrol India Pvt Ltd - Girl in the City Castrol India Pvt Ltd Mindshare India
7 NDTV - Dettol Banega Swachh India Reckitt Benckiser NDTV Limited
       
A.6 Best Campaign- Online Advertising
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Star Plus - Nayi Soch Star India Pvt. Ltd. Mindshare India and Sparkt Pvt Ltd.
2 SpecialK - Data Jugalbandi - Kellogg's SpecialK Kellogg's Mindshare India
3 Merck - Parents of Fertility Merck WATConsult
4 BMW INDIA - How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India
5 Motorola - Moto Z: Stop falling for "innovation" Different is better Lenovo Group Ltd. Mindshare India
6 Bajaj Auto Ltd. - The Nation's Bike - 11,000 units sold on Day 1 BajajV Indigo Systems & Technology (I) Pvt. Ltd.
       
       
A.7 Best Digital Direct Response Campaign
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Godrej Greens - Feel the Greens Godrej Properties Madison Communications Pvt Ltd
2 Godrej Emerald - Godrej Property Buddy Godrej Properties Madison Communications Pvt Ltd
3 Coca Cola - Celebrating Coca-Cola Moments on Jio Chat Coca-Cola India Pvt. Ltd Interactive Avenues Pvt. Ltd.
4 Aristocrat - On Air with Aristocrat - When cricketers turned luggage experts VIP Industries ibs
5 Pocket Dentist Colgate Palmolive Red Fuse Communications
       
B.MOBILE AND TABLETS
B.1 Best Use of WAP /Html/ Other Sites for Mobiles
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 HDFC Life - AapkiZaroorat Hai - Accidents Don't Come Calling HDFC Standard Life Performics.Resultrix
2 BeBeautiful - All Things Beautiful! Hindustan Unilever Limited The 120 Media Collective
3 Hungama Contesting All Telecom operators Hungama Digital Media Entertainment Pvt. Ltd.
4 Star Sports India - Kabaddi World Cup Star India Pvt. Ltd. Star Sports India
       
B.2 Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 HDFC ERGO - IPO on Apple Watch HDFC ERGO General Insurance Company Ltd. SocialKinnect
2 PVR Pictures Ltd - Vkaao, India's First Theatre-on-Demand Platform PVR Cinemas Indigo Systems & Technology (I) Pvt. Ltd.
3 JioNewspaper - Enabling Digital Life JioNewspaper - Enabling Digital Life Reliance Jio Digital Media Services Pvt Ltd
4 JioTV : Enabling Digital Life JioTV : Enabling Digital Life Reliance Jio Digital Media Services Pvt Ltd
5 Pulp Strategy Communications Pvt Ltd - Instappy Pulp Strategy Communications Pvt Ltd Pulp Strategy Communications Pvt Ltd
6 Brand360 - Digital Marketing Dashboard Milind Mody eBrandz Solutions
       
B.3 Strongest Community Engagement
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Star Sports India - Panga Squad Star India Pvt. Ltd. Star Sports India
2 Nutralite - World's First Healthgram Zydus Wellness Tonic Media
3 Coca Cola - Celebrating Coca-Cola Moments on Jio Chat Coca-Cola India Pvt. Ltd Interactive Avenues Pvt. Ltd.
4 Say It With Silk Mondelez India Carat - Isobar
5 Taj Mahal Tea- How Taj Mahal found a friend to say "Wah Taj"!! Hindustan Unilever Limited PHD India
       
B.4 Best Innovation in Mobile Marketing
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Pocket Dentist Colgate Palmolive Red Fuse Communications
2 SaffolaLife - Using mobile to improve heart health Marico Limited Madison Communications Pvt Ltd
3 Aquasure - When SMS 2.0 provided Maximum Vishwas, Maximum Bachat Eureka Forbes MEC - GroupM
4 HDFC Life - Leave Behind More Than Just Money HDFC Standard Life Performics.Resultrix
5 STAR PLUS | P.O.W. - Bandi Yuddh Ke Star India Pvt. Ltd. Sparkt Pvt. Ltd.
6 GSK - Winning hearts in a Media Dark region with Branded Call Prompts Horlicks PHD India
       
B.5 Best Campaign- Use of Mobile
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Fevicol - Govinda Ek, Dahi Handi Anek - The Ultimate Adhesive Pidilite Madison Communications Pvt Ltd
2 USL Diageo - Combating the consumer blind spot with the mobile phone USL Diageo Mindshare India
3 Mountain Dew launches a new channel PepsiCo India Holdings Pvt. Ltd. Mindshare India
4 Maruti Suzuki - Maruti Alto - Your First Car on Google Maps Suzuki Motor Corporation Isobar India
5 Cornetto - Cupid for the Stupid Hindustan Unilever Limited PHD India
6 Pocket Dentist Colgate Palmolive Red Fuse Communications
       
C. SOCIAL MEDIA
C.1 Best Use of Social Networks
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Tata Sky - #RapForAB Tata Sky DTH (India) Chimp&z inc
2 Cornetto - Cupid for the Stupid Hindustan Unilever Limited PHD India
3 Nestle Kit Kat - Twitter takes a break with KitKat Nestle India Performics
4 BeBeautiful - All Things Beautiful! Hindustan Unilever Limited The 120 Media Collective
5 Dell India - Dell Campassador Program Dell India Private Ltd Dell India
       
C.3 Best Use of Videos
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 OMG! Yeh Mera India HISTORY TV18 HISTORY TV18
2 Quaker - When Quaker Oats became the 'Taste of India' PepsiCo India Holdings Pvt. Ltd. Mindshare India
3 Red FM Carnama REDFM Digital Radio (Delhi) Broadcasting Limited
4 Star Plus - Nayi Soch Star India Pvt Ltd Mindshare India
5 SoSorry India Today Group India Today Group
       
C.4 Most Effective Social Listening
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Tata Sky - Family Jingalala - Response Strategy Tata Sky DTH (India) Chimp&z Inc
2 Perfetti - An Oscar Speech For Everyone Mentos PHD India
3 Reliance Jio Infocomm Ltd - More than just social listening... at a scale of 100 million!!! Reliance Jio Infocomm Ltd Reliance Jio Infocomm Ltd
4 Reliance Jio Infocomm Ltd. - How Jio trumped the competition through nimble listening Reliance Jio Infocomm Ltd. Indigo Systems & Technology (I) Pvt. Ltd. and Digitas LBI
5 Pedigree Online Reputation Management (ORM Solution) MARS International India Pvt Ltd MediaCom Communications Pvt Ltd
       
C.5 Most Effective Use of Digital Analytics
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 HDFC Bank - iKeyword HDFC iProspect
2 BMW INDIA - How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India
3 Perfetti - Most Effective Use of Digital Analytics- The Relevance Method Perfetti PHD India
4 Pepsi - When Pepsi decided to celebrate extended Diwali PepsiCo India Holdings Pvt. Ltd. Mindshare India
5 USL Diageo - Combating the consumer blind spot with the mobile phone USL Diageo Mindshare India
       
D. SEARCH AND PPC CAMPAIGNS
D.1 Best SEO for Website / Universal Search Ranking
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Myntra - Winning the SEO Game Myntra iProspect
2 Pizza Hut - Pizza "Near Me" - First QSR chain to go hyperlocal !! Yum Restaurants India Pvt Ltd. SingleInterface
3 BeBeautiful - All Things Beautiful! Hindustan Unilever Limited The 120 Media Collective
4 DishTV - Doubling Organic Traffic with Dish TV DishTV Indigo Systems & Technology (I) Pvt. Ltd.
5 UTI Mutual Fund - Dominating Google with non-brand keywords UTI Mutual Fund Indigo Systems & Technology (I) Pvt. Ltd.
6 Canadian International School Canadian International School, Bangalore Gutenberg
       
D.2 Best PPC
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 BMW INDIA - How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India
2 Indiabulls Housing Finance Ltd. - 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man Indiabulls Housing Finance Ltd. LIQVD ASIA
3 Live in style - How a spirits brand got high on search USL Diageo Mindshare India
4 Kotak Securities - Beating the Tax Devil Kotak Securities Performics.Convonix
5 Kickstart with Kotak Securities Kotak Securities Performics.Convonix
       
D.3 Best SEM Strategy
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Johnson's Baby - How Johnson and Johnson gave new Indian parents all the answers they needed for their baby Johnson and Johnson Interactive Avenues Pvt. Ltd.
2 Motorola - Search is the new Social Lenovo Group Ltd. Mindshare India
3 Coca Cola - Leveraging Search to spread Sprite's message of #ClearHai Coca-Cola India Pvt. Ltd Interactive Avenues Pvt. Ltd.
4 Asian Paints - Hindi search ads for the first time in India Asian Paints Madison Communications Pvt Ltd
5 Digibank by DBS Bank - Truly Unskippable Ads DBS bank WATConsult
6 MSIL - First Ever Integration Of Paid and Organic Campaigns MSIL Isobar India
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign - Product/ Services
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Castrol India Pvt Ltd - Girl in the City Castrol India Pvt Ltd Mindshare India
2 Birla Sun Life Mutual funds - Ungli Uthao. Paise ko Jagao! Aditya Birla Financial Services Group Mindshare India
3 Asian Paints - Home Transformation on your Fingertips Asian Paints Madison Communications Pvt Ltd
4 Bajaj Auto Ltd. - The Nation's Bike - 11,000 units sold on Day 1 BajajV Indigo Systems & Technology (I) Pvt. Ltd.
5 IndusInd Bank - #RIPPassword IndusInd Bank Dentsu Webchutney Private Limited
       
E.2 Best Integrated Media Campaign - Corporate
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Star Plus - Nayi Soch Star India Pvt Ltd MindShare India
2 Star Plus - Nayi Soch Star India Pvt Ltd Sparkt Pvt. Ltd.
3 Sony MIX - The Dhun Project Sony Pictures Networks India Pvt. Ltd. Tonic Media
4 Edelweiss Group - I am Team India - Rio Olympics Campaign Edelweiss Group Socio Squares
5 Motorola - When Moto made the whole world "Say Hello" Lenovo Group Ltd. Mindshare India
       
E.3 Best Integrated Media Campaign - Social Cause
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 SaffolaLife - Chhote Kadam dil ke bade kaam ke Marico Limited Madison Communications Pvt Ltd
2 Dainik Bhaskar - Zidd Karo Duniya Badlo D B Corp Ltd. Tonic Media
3 Pocket Dentist Colgate Palmolive Red Fuse Communications
4 Pepsi - When Pepsi decided to celebrate extended Diwali PepsiCo India Holdings Pvt. Ltd. Mindshare India
5 Nestle - #EducateTheGirlChild Nestle India Performics
       
E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Kurkure - Kurkure Express PepsiCo India Holdings Pvt. Ltd. Mindshare India
2 STAR PLUS | P.O.W. - Bandi Yuddh Ke Star India Pvt Ltd Sparkt Pvt. Ltd.
3 PINK - Digital Marketing Campaign of PINK Rising Sun Films Everymedia Technologies Pvt. Ltd.
4 Tata Sky - Drawing Laughs for Tata Sky Tata Sky DTH (India) Adfactors PR
5 HCL Technologies Ltd. - Get There with HCL Tech- Becoming India's Most Preferred Millennial Employer HCL Technologies Ltd. HCL Technologies Ltd.
6 xXx: Return Of Xander Cage Paramount India Everymedia Technologies Pvt. Ltd.
7 Star Sports India - Pro Kabaddi 3 & 4 Star India Pvt Ltd Star Sports India
       
E.5 Best Video Advertising - Content
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Reebok - Fit To Fight Reebok India Isobar India
2 Castrol POWER1 - Squadrann Castrol POWER1 Castrol India Pvt Ltd Mindshare India
3 Titan Watches India - #BreakTheBias Digital Advertising Campaign Titan Company India 22 feet Tribal
4 Digibank by DBS Bank - Truly Unskippable Ads DBS bank WATConsult
5 Budweiser - The Hard Way Series Anheuser-Busch InBev. DigitasLBi India
       
E.6 Best use of Native Advertising
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Quaker - When Quaker Oats became the 'Taste of India' PepsiCo India Holdings Pvt. Ltd. Mindshare India
2 Pocket Dentist Colgate Palmolive Red Fuse Communications
3 Sony MIX - The Dhun Project Sony Pictures Networks India Pvt. Ltd. Tonic Media
4 Doublemint - #StartSomethingFresh - India's First Crowd-Sourced Picture Book Wrigley India Pvt Ltd MediaCom Communications Pvt Ltd
5 Cadbury Dairy Milk Silk - Say It With Silk Mondelez India Carat - Isobar
       
E.7 Gender Sensitive
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Titan Watches India - #BreakTheBias Digital Advertising Campaign Titan Company India 22 feet Tribal
2 Reebok - Fit To Fight Reebok India Isobar India
3 ICICI Lombard - #DoTheDifficult - Women's Day Campaign ICICI Lombard General Insurance Company Ltd. Mindshare India
4 Dainik Bhaskar - Sometimes being stubborn is necessary! D B Corp Ltd. Tonic Media
5 Bajaj Electricals Ltd. - How Bajaj Electricals started a movement to give Mothers what's rightfully theirs Bajaj Group ibs
       
E.8 Campaign with the Best ROI
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Reliance Jio Infocomm Ltd - Digital India, Home Delivered to 1.4 Million Subscribers in 140 Days Reliance Jio Infocomm Ltd Indigo Systems & Technology (I) Pvt. Ltd. and Digitas LBI
2 Jaguar F-Pace - Jaguar #SetThePace Jaguar Land Rover Mindshare India
3 Godrej Ezee - #EzeeHugs 2016 Godrej Consumer Product Limited Jubi.ai for Godrej Ezee
4 Aquaguard - When Aquaguard delivered Faster Than Dominos! Eureka Forbes Eureka Forbes - Aquaguard
5 Aegon Life - Simple Makes Sense Aegon Life Insurance Company iProspect
6 ICICI Bank - iCalculate ICICI Bank iProspect
7 Aditya Birla Group - How to Unlock Big Ideas via Hologram? Aditya Birla Group Tonic Media
       
E.9 Best Digital Innovation
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Jaguar F-Pace - Jaguar #SetThePace Jaguar Land Rover Mindshare India
2 Reliance Jio Infocomm Ltd - Digital India, Home Delivered to 1.4 Million Subscribers in 140 Days Reliance Jio Infocomm Ltd Indigo Systems & Technology (I) Pvt. Ltd.
3 Pocket Dentist Colgate Palmolive Red Fuse Communications
4 BMW INDIA - How BMW Hijacked Audi A4's Launch with Real-Time Search Predictions BMW India Isobar India
5 Hotstar - Creative Automation For Olympics On Hotstar Novi Digital Pvt. Ltd. Performics.Resultrix
6 PVR Pictures Ltd - Vkaao, India's First Theatre-on-Demand Platform Vkaao Indigo Systems & Technology (I) Pvt. Ltd.
7 SaffolaLife - Chhote Kadam dil ke bade kaam ke Marico Limited Madison Communications Pvt Ltd
       
E.10 Best Use of Technology
S.NO. SHORTLISTED ENTRIES CLIENT ENTRANT COMPANY
1 Tata DoCoMo - Industry's First Google Stack Campaign Tata DoCoMo Performics.Resultrix
2 Pureit - Pureit Outshout or Outsmart??? Hindustan Unilever Limited Mindshare India
3 Maruti Suzuki - Maruti Alto - Your First Car on Google Maps Suzuki Motor Corporation Isobar India
4 Jaguar F-Pace - Jaguar #SetThePace Jaguar Land Rover Mindshare India
5 Pocket Dentist Colgate Palmolive Red Fuse Communications
6 Godrej Emerald - Godrej Property Buddy Godrej Properties Madison Communications Pvt Ltd

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