A.2 Best Banners - Rich Media with or without video

This may include page-take overs, expandable ads, floating ads, pop-ups, sidekick ads and any other form of rich media-with or without video. Judges will look for creativity, innovation, impact, design, copywriting, use of the medium and memorability of the ad. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.3 Best Benchmark Content/ Branded Content

An idea that not only branded but also conveyed a relevant message that benchmarked the content of the campaign in the form of images / text ads/ social media ads and more. The content should fit with the brand values, strategy and clearly address the marketing challenge. This may include videos, blogs, infographic, e-books, case studies, photo journals, and any other digital tool that promoted brands, products or services.

A.4 Best Website/ Microsite

Most innovative and creative website created to promote a particular product/ service, Organization/ Company, Films/ TV show/ News Show/ Events or an Organization/ Company which works for a social cause. Websites may provide information and or promote, market or sell and are a point of contact for products, services, corporate, companies or individuals involved in on or offline commerce. The layout, ease of navigation, images, visual design - aesthetic, functioning, graphics, etc. will be looked at for evaluation.

A.5 Best Use of Web Based Games

The Best use of Web based games/ Gaming as a tool for advertising to promote your own brand or other brand/s. The entry may be under any one of the following Product/ Services, Corporate, Social cause and or Films/ TV Shows/ News Shows/ Events.

A.6 Best Campaign- Online Advertising

The judges will look for tangible proof on brand recall and mapping, using innovative/ creative methods of user engagement and brand promotion.

A.7 Best Digital Direct Response Campaign

Best use of a one on one direct response campaign on any digital media.

B.2 Best App Developed- Products / Services / Corporate / Social/ Films / TV Shows / Entertainment/ Lifestyle / Gaming etc.

Best 'app' developed for regular mobile, smart phone, iPhone, Blackberry and tablets. Apps that allow real-world activities to be done on the go/ or developed to encourage social practices and distribution of entertainment content / or the best gaming app developed. These may include apps which help consumers perform e-commerce and retail sales of any products or services, get doorstep delivery of groceries, F&B, gadgets, electronic items, fashion and accessories etc., find jobs, locate housing, buy and sell commodities etc. or otherwise facilitate typically offline activities from a mobile device. Further these may be offshoots of established broadcast or online news and entertainment operations, or developed specifically for the mobile device. The idea, usability, navigation, engagement created by the app will be evaluated by the Jury.

B.3 Strongest Community Engagement
(Top 5 finalists will get a chance to come and make a presentation in front of the jury during the judging day.)

Use of mobile social networks, person-to-person and/or community channels that drives and delivers against a core marketing objective. Judges look for information and understanding of the business and/or marketing challenge along with a solid mobile strategy and the activity tracked through the active participation of the community through Apps/ videos/ social media/ Whatsapp/ SMS/ Wechat etc. Please ensure your submission references research, creativity, demographic targets, technologies leveraged as well as other strategic considerations for the community.

B.4 Best Innovation in Mobile Marketing
(Top 5 finalists will get a chance to come and make a presentation in front of the jury during the judging day.)

Mobile marketing campaign featuring new or ground breaking techniques and/or technologies to market a service or product or any campaign that has leveraged existing technology with a new, unconventional and creative execution. What impact does the campaign have on the market, if any? How did consumers receive the campaign? What was your strategic objective? (Increased market share, brand awareness, time engaged with the brand, sales, leads), Who was your intended target audience? What was your creative and media strategy? How creative or sophisticated was the campaign in its use of mobile media? The scale of the campaign should be mentioned.

B.5 Best Campaign- Use of Mobile

A campaign that extensively used Mobile for marketing which led to a successful promotional campaign resulting in increased customer activity and/or further engagement. Incase, other advertising mediums were also engaged for the same campaign, Mobile should be the predominant medium of the campaign.

C.2 Best use of Blogs

The best engagement of consumers with innovative and effective use of weblogs.

C.3 Best use of Videos

Best video creative made viral on Social Media. The campaign may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Judges will look at the concept in which the video is used, the number of views the video has got & the encouragement of sharing and/or tagging of the video thereby succeeding in influencing the behaviour, perception or likeability towards the idea, product or service.

C.4 Most Effective Social Listening

The Jury will judge on the basis of, does the brand engage in social listening, how it use social listening for Customer relationship management (CRM) or Object-relational mapping (ORM) or research.

C.5 Most Effective Use of Digital Analytics

The jury will judge on the basis of, does the brand extensively track digital analytics, how was this linked back to the campaign and use of the same through programmatic buying of media. Judges will look for how the use of programmatic technology has delivered in the space, and what measurable results and/or competitive advantage it has given for the client.

D.2 Best PPC

For a campaign that has achieved outstanding results using PPC (pay-per-click) advertising. The Jury will look for the technology used and the analytics.

D.3 Best SEM Strategy

An innovative campaign that has achieved outstanding results in search engine marketing - SEM (will include the quality of Search engine optimization- SEO, pay-per-click - PPC, local listing and social media optimization - SMO). Jury will be looking for work that can demonstrate delivering best practice showing an innovative approach to search. All supporting material to be uploaded in pdf format, with maximum of 4 pages.

E.2 Best Integrated Media Campaign - Corporate

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a corporate. This may or may not be in sync with non-digital media.

E.3 Best Integrated Media Campaign - Social Cause

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a social cause through a digital campaign or product. This may or may not be in sync with non-digital media.

E.4 Best Integrated Media Campaign - Films/ TV Shows / News Shows / Events

Best use of any three of the following: web, mobile, IVRS, other digital devices, social media, email marketing, SMS marketing to promote a product. This may or may not be in sync with non-digital media.

E.5 Best Video Advertising – Content

Judges will look for videos between 00:00:00 seconds to 00:05:00 minutes and evaluate them basis creativity and results (no. of impressions received, shares, likes etc.) which should show the level of success for the campaign. The story, the manner it has been made/produced, narrated, screenplay etc., will be judged. The video should be precisely for online medium and no other advertising mediums. The number of impressions received should be mentioned.

E.6 Best use of Native Advertising

The category invites entries from Brands and Agencies who have established most innovative and effective or creative use of interactive advertising using content creation, creative execution, and user engagement. The advertisement should be unique and native to the content on which it’s integrated. Judges will look for most excellent sponsored content/ editorial/ video which led the strongest tie between brand, platform and message. Measurement of performance through metrics such as viewing duration or frequency will be important in making your entry a winner.

E.7 Gender Sensitive

The category invites entries which have used the most effective way to communicate gender sensitivity/inclusiveness/equitable nature by a brand or company. Campaigns which have been submitted in previous category can also enter here and will be judged specifically for gender sensitivity.

E.8 Campaign with the Best ROI

This category recognises the best campaign for commerce that clearly connects promotion with purchase, footfall or traffic whether for the traditional retail physical store or non-traditional retail such as online or mobile. It may show how non-traditional commerce intersects with traditional retail to enhance the customer experience so long as there are substantial results. Tangible figures should be shared.

E.9 Best Digital Innovation

Display out of the box thinking in implementing the campaign. It could be a digital solution for a change in the society or specific industry and/or use of technology in such a way that it broadens the dimensions of the Business through application/ website/ campaign/ product.

E.10 Best Use of Technology

That which bridges the GAP between audience and brand. It can be an offline campaign integrated with online or a product wherein technology has amplified the reach/ branding/ ROI measurement.

E.11 IDMA Person of the Year
(Open for entries and nominations by the Jury)

A person who has shown exceptional contribution towards the growth of an agency in particular and the industry in the year 2016. The contribution may include increasing revenues, introducing standards and practices, including new clients or mediums other than that are conventionally known in the digital media space and has had a positive impact on the industry, has changed the course of the game. What has been individual nominee's singular biggest contribution during the year which helped re-define the digital media viz. in any relevant area of medium innovation, measurement framework, brand impact etc. This can be awarded to an individual from an agency or an individual media owner or an advertiser.‎ Please substantiate the response with quantified and specific impact data, where-ever relevant.

F.2 Best Advertiser on Mobile

The advertiser who has made the maximum, most effective and creative use of the mobile medium in the year 2016. The winner will be decided by the Jury on the basis of the number of awards won specifically in Category B at IDMA 2017.

F.3 Best Digital and Social Media Agency of the Year

The digital/ creative agency/ organization that won the maximum awards in the above categories (except for Category B & sub-category E.10 - IDMA PERSON OF THE YEAR) at IDMA 2017.

F.4 Best Mobile Media Agency of the Year

The mobile/ creative agency/ organisation that won the maximum awards specifically in Category B at IDMA 2017.

*The winner will be decided on the basis of the total number of points won by the agency in the other categories; A.Web, B.Mobile and Tablet, C.Social Media, D. Search and PPC Campaigns, and E. Special Awards

• - Gold: 10 points
• - Silver 7 points
• - Bronze 5 points