Digital Marketing for Business transformation
The inaugural edition of Techमंच focuses on leapfrogging the digital marketing industry through small but defined steps. An attention deficit era, marketing clutter through fragmentation in a duopolised environment & lack of innovative and optimum utilization of a data information are just a few factors that contributed towards stunting the optimistic projected growth of the digital marketing industry. Techमंच offers specific, tangible and actionable solutions for brands and agencies to exploit and transform their businesses through unique digital marketing strategies. Register and gain from exclusive workshops defining finer nuances of effective marketing like influencer strategies and snappy visual story telling techniques. Learn from top ranking global influencers themselves about the key pillars of digital marketing & how to attract, retain & engage with genuine visitors, countering fake ads and fake traffic. And if this is not enough join the panel of luminaries’ discussing the challenges and tangible solutions for digital media advertising effectiveness & efficiency
WORKSHOP 1 by Donna Moritz, Social Media Strategist and Visual Marketing Specialist, Socially Sorted
Hot Tools for Visual Storytelling: Learn about innovative tools and strategies for creating and sharing visual content, including tools that empower your team, employees and audience to share your brand story with visual storytelling.
WORKSHOP 2 by Zoe Cairns, Trainer and Consultant
Exploiting influencer marketing strategies with an international social media trainer & consultant
Morden Chen (Session Chair), GM APAC, Cheetah Mobile
Himanshu Agarwal, Marketing Manager (Digital), Reliance Mutual Fund
Molly Kapoor, Head of Marketing, Birla Sun Life Mutual Fund
Pankaj Parihar, VP & Digital Marketing Head, Godrej
Shamsuddin Jasani, MD, Isobar
Uma Talreja, Chief Digital Officer, Raymonds
Vednarayan Sirdeshpande, Head of Audience Development, Discovery Networks
Vinod Thadani, Chief Digital Officer, Mindshare
Ronita Mitra(Session Chair) Founder & Chief Strategist, Brand Eagle Consulting
Hemal Vadera, Head - Advertising, Digital & Branding, Bajaj Electricals Ltd
Prashanth Challapalli, Chief Integration Officer - South Asia
The Leo Burnett Group
Jeffrey Dachis, CEO and Founder, OneDrop (Co-Founder and Former CEO & Chairman Razorfish)
Yateesh Srivastava, Managing Partner, Great Space and Partner, Firki Productions
Zoe Cairns, Social Media Expert
Suparnaa Chadda is an editorially consultant & curator of strategic events with the exchange4media group.
A published author with Harper Collins, she is the face of over 300 documentaries on India for the state owned DoorDarshan and the voice of over 3000 hours on private FM channels in India & 1500 hours internationally. Simply Suparnaa, as she was known on-air remains her moniker. Further, she has anchored over 100 live events through various industry domains.
The altruistic streak of her personality took various expressions using her core talent. Some included recording audio books for the visually impaired, conducting sensitizing workshops towards physical impairments and the current initiative 'Woman Endangered (WE)'. 'WE' is a platform for an ongoing dialogue on gender sensitivity. The initiative is now partnered with leanin.org, a brainchild of Sherly Sandberg, COO Facebook.
Annurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal optimist rolled into one. He is a first generation entrepreneur and after acquiring the iconic business media and magazine brand BW Businessworld, a 35 year strong media brand as well as most respected business publication in the country. Since taking over BW Businessworld 13 months back Annurag has expanded BW Businessworld into digital, events and BW communities and has taken into its fold www.digitalmarket.asia, asia a leading website on digital marketing, www.everythingexperiential.com India s leading experiential marketing website and launch BW hotelier in partnership with hotelier international. BW smart cities an editorial platform in a 360 degree format is to be launched in mid February Annurag is building the BW Businessworld business aggressively
He is passionate about Magazines and is on the Executive Committee of the Association of Indian Magazines (AIM). He also wants to give back to the industry and his love for teaching comes into play in his position as the Chairman of the Advisory Board of FMCC (Futuristic Media Communication Centre), a leading Media and Communication School in India.
Annurag believes if you make your hobby your profession, you don’t have to work and life is a blessing.
Nawal Ahuja is an entrepreneur and tech enthusiast. An engineer and MBA from International Management Institute, New Delhi, Ahuja Co founded one of India’s leading Special interest publishing companies, exchange4media in 2000. exchange4media Group owns titles in media/advertising, retail and real estate space. exchange4media.com, the company’s leading title is the default business news source for the marketing, advertising and media fraternity. The portfolio also includes print titles such as weekly Impact, monthly Pitch & Realty Plus and a bi monthly franchising magazine called Franchise Plus.
Prior to his role as an entrepreneur Ahuja worked in the telecom industry with India’s leading industrial conglomerate, RPG Group.
In addition to his work, Ahuja is also an avid wildlife enthusiast. He lives in Mumbai with his wife, son and Daughter.
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